Home › Forums › General Discussion & Questions › General Discussion & Questions › The CEO is out – thoughts on future product direction
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NQVHNWI.
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12 January 2026 at 11:28 #72504
NQVHNWIBRONZE MemberYes….it competes with other Brands. It does not get laughed out of the park in the price point it is in.
The Beolab 8 I think competes with integrated speakers at that price point.
- Good clean-looking speakers, no gimmicks
- Integrated All-Digital Amp (no need for Amp or cable matching)
- Integrated DSP Unit (no need for Dirac box)
- Integrated Streamer (no need for Wiim or Eversolo or Bluenote box)
- Integrated Pre-Amp (The Speaker switches between source and controls volume well albeit not as well as the Big Beolabs)
- An App that (now) works.
So the product sans gimmicks is a good one. With the bass driver, the BL28 would make a compelling case at its price point (less a few grand) without the gimmick. Marketed well to those who would be embarrassed to own B&O and you create a sale outlet you have not had for a long time. It is reasonably WAF acceptable made of clean-looking non-bulky design……on and on and on.
I think many Beofans have to understand times are always changing and fancy mechanisms add a lot of visial, a lot of price and in many ways, take away some credibility of the product AT THE PRICE POINT IT IS AT
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