Iโve noticed that Beoparts changed their name into Danish Sound Parts, dksoundparts.com.
Iโm wondering why?
I know and have seen that a number of secondlife companies have changed their name of their company which contained the phrase โBeoโฆโ over the past years.
Apparently B&O owns that โBeoโ phrase, at least they think they do.
I can understand why B&O wants to protect their brand and wants to distinguish themselves from others.
But with Beoparts, driven by our Martin, I donโt understand the urge why Beoparts had to change their name.
I think there is a difference between the companies ,who are trying to make a profit and sometimes deliver a โpoorโ installation, resulting in a negative image for B&O (hence the name changing for companies I think), and Beoparts.
I never met Martin, but I think he has done a very good job in providing us with parts and most of them even obsolete parts, which B&O themselves arenโt able provide anymore.
I therefore tend to think that Martin has done B&O a favour in keeping a good number of legacy products alive with the parts they can provide.
And more important is that the large number of nowadays still working legacy products has helped the brand awareness of B&O or even raised the awareness among the young generation.
For instance, Iโve met a lot of the โyoungโgeneration people that bought a new recordplayer for a considerable amount of money, discovering that the most are a pain in the โbottomโ when it comes useability and discover our beloved brand and discover how easy they are in daily use.
So, thatโs why I donโt understand that, I assume, Beoparts was forced to change their name as on the other hand Beoparts is B&O doing a favour with keeping up their legacy and planting seeds which B&O will have the advantage of in the future.
Iโm just wondering and curious about your thoughts.
Iโm not changing my nickname btw :-). Still and will be a so-called brand ambassedor.
