Bang & Olufsen and TCL announce long-term, global licensing partnership

[Millemissen]

Read all about it…..here

P.S.

The pictures are from one of the soundrooms at the B&O HQ in Struer

MM

[Millemissen]

First product – for the chinese market only.

MM

[matteventu]

There’s nothing good that can come out of this for B&O in the long term.

[YannChris]

I agree, it’s very dangerous IMHO.
In many sectors, this kind of adventure turned bad for the non-Chinese part of the deal.
Philips TVs were very strong in the past, with top quality and good performance level. As of today, Philips TVs are… TCL!

[T.W.G]

This will not end well for B&O… it’s not only a dangerous but sadly a dumb move.

Let’s wait until we see Beolabs, Beosounds, Beovisions from a chinese brand.

[Millemissen]

As seen on the danish Flatpanels site:

News about TCL and B&O for Europe

MM

[Millemissen]

Also have a look here

Those who do not understand chinese – or are impatient – may go direct to 10 minutes in for an english spoken explanation.

And here from the TCL presentation at IFA in Berlin (go to approx 30:00).

MM

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