It is a beautiful room! Like others mentioned above, I don't think I personally would choose to have that much furniture, but maybe the needs of the room demanded it. Maybe it's a hotel lobby or something?
And contrary to opinions above, I don't actually disagree with the design statement of the BeoLab 5s in this room. There are horizontal lines in the Acoustic lenses of the Lab 5s that work well with other horizontal lines in the room, and the form of the Lab 5s is simple enough that they don't argue with the furniture and architecture. There are some round lines in the sofa cushions and the lilies on the coffee table, and I think that gives some credence to using some round lines in the speakers.
I do, however, disagree with the placement of the Lab 5s from a sound quality perspective. In this room, crowded as it is, it would be rather hard to get floor speakers to sound good at all. As it is, the speakers are crunched behind the sofas; the sound would be quite hindered. I think several pairs of BeoLab 4000 in series on the walls would have been a much stronger choice.