Reply To: The CEO is out – thoughts on future product direction

[sorenfelden]

Thanks for the thorough comments. I guess they highlight why running B&O is very difficult as there are so many different opinions on what the “fix” should be. For me, it is a whole new product range with a design language away from organic forms – for you, it’s something completely different.

Agree strongly on the need to stop sponsorships, Ferrari or otherwise. Makes no sense.