I agree with all of your post, Carolpa.
When I was growing up, B&O products were simply magical. I hate the cliché, but they really were ‘outside the box.’
The Shape is, to me, the product that brings back the magic. And it goes without saying that it’s literally outside of the box. My audiophile friends have no idea what it is, even after I explain it.
“Any technology sufficiently advanced is indistinguishable from magic.” ~ Arthur C. Clarke