85 billion apps , not too shabby !

With all their products refreshed they've got an amazing line-up now!

Beoplay A3 is no longer compatible with the flagship iPad.

Oops accidental duplicate

oops accidental duplicate

I had thought of starting a thread -- but not in the General Forum as it tends to rile some folks 🙁

I am not too sure I was screaming with happiness as Paul alleged 🙂

What I was initially taken with was something incidental to the main show -- the Apple TV has had two new channels added !

Firstly there was the broadcast from the California Theatre in San Jose ... but it was a broadcast that also contained "links" to previous keynotes !

so it looks like Apple is creating a new "channel" on the ATV ... and I like how they are becoming increasingly more confident at running broadcast events (e.g. the recent London iTunes Festival)

the broadcast channel has now been updated to access the most recent recording:

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Secondly, and this really slipped past my radar ! they had added in conjunction with the Wall Street Journal an USA election channel !

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See the bottom right hand corner in the above picture !!

Now to Philippe's response:

PhilLondon wrote:

With all their products refreshed they've got an amazing line-up now!

I think it is amazing, and so my mind immediately turned to "what's coming over the next 6 months ?"

Interesting question 🙂

It is unlikely they will pull another 4th generation/3rd generation iPad stunt .... 🤔

So !

This led me to the conclusion that I would have created a thread called "Deck the Halls ... or Clear the Decks ... which is it?"

So yes, this will undoubtedly drive big Thanksgiving and Christmas revenues (i.e. "Deck the Halls"), but I think/suspect/hope that there strategy is more one of "Clear the Decks" for a new category killer to be launched in Q1 of 2013.

So what is the obvious new category killer ?

The much rumoured "Apple TV" ... so I have been examining the construction of their three large screen families they currently have on sale, to see what might be a likely design format:

1. Today's iMacs with their super thin edges ? Sure the rear bulges to hold stuff like the CPU, fans, disk etc ... but there is no longer any optical drive (it's in the iCloud right?)
2. "Yesterday's" Thunderbolt Cinema monitors (do you like how they have named the two ends of their new connectors ? "Thunderbolt" and "Lightening" 😁)
3. The much older Cinema monitors (with older connectors) that are STILL on sale in the Apple store

Which one of these design profiles might constitute an "Apple TV" ?  Or will they simply stick to iterating the current Apple TV (look at how simple it is for them to add "channels" to it -- no software updates needed !! icons just "appear" out of the blue !)

What is the significance of the design of iTunes 11 -- it is still marked as "coming in October" ... 

Chris Townsend wrote:

They did spend more time covering the technical advances in screen technology(filters and anti reflective coatings!!!!) than usual, which I must admit I was tempted to post about

Yes, and this is the second time I have seen them belabouring the point that their devices have more screen real estate (in mega pixels) than a 1080HD screen does ... not quite up to 4K (or whatever the new standard name is .... ahh that's right ULTRA HD (lol))

So like you I am reading many messages between the lines 😁

Chris Townsend wrote:

with a young man who has just spent £500 on an IPad 3 :-/

MacRumors has reported that some stores are extending the normal 14 day return period to 30 days for those iPad 3rd generation customers who might be a little peeved

Of course if the young man had an A3 then he should be happy 🙂 seeing as the 4th generation won't work with an A3 (and some how I don't think the usual "there's an adapter for that" line will play inside the A3's tight enclosure)

Chris Townsend wrote:

I was tempted to post about but in the end just left it to Paul to take all the potential flak.

Moderators ! please move to the Mac/Apple Forum to prevent any flak being generated !!