2012 is the year when LG and Samsung make press anouncements about OLED. Don't be fooled by marketing.
In 2012, OLED :
- Is still only visible in tech show prototypes
- Is at least as expensive as a B&O TV, but with no sound, no DSS module...
- Has to prove that it can display a "better than LCD" picture for more than 5 years
- Allows makers to make a 4mm-thin TV. Wow, really interesting to have a 4mm-thin TV hanging on the wall instead of a 4cm-thin TV... Some like to have paintings on the wall, some like to have posters... As long as we can't benefit of flexible surface, I prefer paintings ;-)
- corrects some problems of the LCD that only a few people still have (not enough luminosity, not enough contrast, not enough reactivity...), while adding new problems that everyone will have (aging...)
If you look at the prototypes displayed at the CES, you can see that :
-LG has chosen to use white OLED as illumination only
-Samsung uses "full color OLED" with no white illumination but direct colored pixels
-Sony has an interesting full-LED backlight and no OLED : behind each pixel, there is a white LED. That's only a full-LED display, but with this technology, it's almost the same as the LG OLED...
Some were crying for a 3D set 2 or 3 years ago. Now that 3D only starts to be viewable without being sick, the technology is abandoned by Hollywood... LCD is not dated, and we will not see any really interesting-to-buy OLED TV in 2012.