Not a new issue, but I just stumbled on
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Why doesn't Apple buy B&O?
14 replies
That would be wonderful! Maybe the Mac would finally have a Blu-Ray player and an HDMI port, and Bang & Olufsen would be more technologically up-to-date. Both sides win!
LOL
Not a new issue, but I just stumbled on link 2008 suggestion. Someone else can see the synergies.
This is one of those crazy subjects that rears it's head over and over and, quite frankly, isn't thought through at all
Simply put: why would they? Apple are a computer and phone manufacturer with lots of patents and an advanced R&D department covering the areas of their business. Probably one of the best in the business.
B&O have a tiny R&D department, develop few of their own technologies that Apple would require, have almost zero patents and their speciality is getting the best picture from off-the-shelf components and turning other people's tech in to something very sexy. That's about it, quite frankly.
Since when do companies such as Apple buy in to a completely different business model - one losing money - just 'for the sake of it'. It sounds more like a question my 9-year-old nephew would ask me "I have a solution, Apple have loads of spare cash, why don't they buy B&O?". Doh.
Maybe we should start a "Should Apple buy B&O" or "Should B&O buy Apple" forum.
We can also put all the "why doesn't B&O work better with Apple" threads in it!
Should tidy the General forum up a bit!😁
"Why doesn't Apple buy B&O? "
What a horrible thought..........
/riis
It would be a disaster!
If Apple did buy B&O, B&O would become a 'boutique' brand within the Apple portfolio but it is inlikely that it would retain it's independence. They would be most likely to retain design and marketing in house, but outsource manufacturing to China like Bose do now with their Audio products.
Maybe we should start a "Should Apple buy B&O" or "Should B&O buy Apple" forum.
We can also put all the "why doesn't B&O work better with Apple" threads in it!
Should tidy the General forum up a bit!😁
😂😂😂 My thoughts too.
If B&O share price keeps falling and the company still needs investment funds and is losing sales, a take-over by somebody is inevitable [or the company goes under.]
I'd rather it be the likes of Apple. If someone thought that this was a good idea in mid 2008, financially its now a much better idea in 2010.
Graham
EDIT Apple >$30billion cash reserves. B&O circa $400million market value???
Although many still see Apple as a company making niche "premium" products, Apple itself does not see itself that way and they are trying to push as many product as they can into our hands.
Associating themselves with B&O would reinforce this image that they are trying to get rid of.
I actually think that Apple will eventually kill B&O. Apple has all the technology to make a digital Masterlink type distribution technology. When they have made products that compete with B&O (Apple TV/Beomedia1, iPhone/Serenata, iPod/Beosound6), Apple beats B&O on some of its own strong points: useability and design.
Apple could very easily make a TV that would look just as elegant as some B&O.
The only domain where I do not see them competing with B&O is speakers.
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