This article reminded me why I love B&O. I was in a hifi store in Cheltenham yesterday, when the salesman made a passing remark about B&O, saying he thought the design was fantastic, but the performance was 'akin to a roberts radio', which I knew of course to be incorrect. However it did put doubts in my mind, I know you can get better performance for the same price, but that's not what it's all about.

No other company reaches the same level of detail as B&O. The most important bit, which is the bit on the outside, is often forgotten about because of the focus that goes into what's on the inside.

I guess this device we've heard rumours about more and more over the past few months is what they talk about at the end of the article.

On the topic of keeping up with the technology - I agree, as long as they don't just keep up with technology for the sake of being able to say 'we use xxxx algorithms', when it doesn't make any difference other than another 'feature' you can add to the website.

Very interestng article, thanks for the link.

Craig🙂

Excelent (and ultra up to date!!!) article on Bang & Olufsen in the latest Business Week edition!

So why does David Lewis get credited as the designer of the Serene when this article say's Torsen Valeur designed it?

A great read thanks. Not sure I like the fact they are trying to make a martyr out of David Lewis (as I see it.) Yes, his design accomplishments over the years have been fantastic and his contribution to the success of B&O is significant but it can go to your head, which I don't like or support. Look at what happened with George Lucas and Star Wars. 

David is but one man in a long and carefully thought out process involving hundreds of other very talented people who bring life to his designs, namely the extremely clever engineers and other staff. The BeoSound 9000 2 year battle to perfect being the prime example of this. From a design perspective, there are plenty of budding designers out there all wanting to build on or better his work, but when their is a monopoly of one person controlling everything, how can they even begin to make their mark? Jenson had an incredible influence, lets not forget that. 

Credit where credit is due, but I am also looking forward to the 'new breed' of B&O designers, engineers and other employees because B&O is what it is with every person at every level within the company and that should never be underestimated or overlooked. I can imagine that working for Bang and Olufsen is a pleasure, not a routine. Wonderful.

Simon.