Where are B&O going right now?

92 replies
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I would go for a solution like this as well๐Ÿ‘

Very true. It will have to be a different marketing strategy- here is the new CEO of Beoplay, John will make this happen!

https://globenewswire.com/news-release/2017/04/07/956425/0/en/John-Mollanger-joins-Bang-Olufsen-as-CEO-of-B-O-PLAY-a-s.html

I voted "positive" mostly because I figured most here would vote "negative".  B&O is navigating extremely difficult market conditions.  Fewer people are buying hi-end music systems.  TV technology is too changing rapidly to drop big $$$ on a system that will be "old news" in a few years.  This was B&O's bread and butter, but times change.  Enter BeoPlay.  I love my A1.  They tried something.  I don't think it has "diluted the brand".  I can understand why dealers may not like it.  I don't know how many of these BeoPlay buyers will move into B&O... but it's more than if there were no BeoPlay.

Like many, there's not much in the B&O portfolio that is of interest to me.  Then again, I have a house full of B&O equipment from the 90s/00s that is still running well.  I did find a spot for an Essence and BLC, and like these products as well so they have done something right.  I don't think I'm in the market for a "Space", but, again, at least they are trying.

Partner with Apple?  I doubt Apple would have them.  Too expensive?  Always has, probably always will be.

Perfect?  No.  Trying?  Yes.  I guess that's good enough for me.

Stan

You know what, B&O are changing and I must admit that the path that Mr Mantonis started, "BeoPlay", has ensured the brands survival for now.

Fair play to the brand and well done.

BeoPlay was a get out, that managed to allow the brand to escape and grow from the outdated store model.

I feel so sorry for the remaining store owners, the ones that I know really work hard and really care for their customers.

But times have changed, retail is different now. Let's face facts, if BeoPlay hadn't changed the B&O distribution model, I don't think B&O would be around today.

Could not agree more.

StUrrock wrote:

You know what, B&O are changing and I must admit that the path that Mr Mantonis started, "BeoPlay", has ensured the brands survival for now.

Although, I'm not a fan of their current products and the products I do like are astronomically priced, I have to agree with this. Mantoni if he did one thing right was to expand the Beoplay range. Every audiovisual manufacturer must have a strong entry level product line to survive. Hats of to him for that. Now they need to focus on poor customer service, poor dealer support, poor software.

And poor design (moment)

koning wrote:

And poor design (moment)

Not disagreeing ... maybe quibbling ๐Ÿ˜Ž but was poor implementation rather than poor design (concept) ?
seethroughyou wrote:

I have to agree with this. Mantoni if he did one thing right was to expand the Beoplay range. Every audiovisual manufacturer must have a strong entry level product line to survive. Hats of to him for that.

๐Ÿ‘

Looking at the other threads on competitors new low cost audio products, and the threads on B&O TV software issues, not to mention the apparent loss of N Radio on some products, B&O is runnng into serious problems.

Graham

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