A BeoWorld Member posed the question of 'are B&O in a Death Spiral' - which is a valid one given that stores are still closing, brand awareness is falling, and products are still hitting the market with issues. True, stores are opening - but mostly as 'Pro Partners' with what can only be perceived as an 'acceptable outlay' for the new dealers. £250,000+ for a shiny new B1 store just doesn't stack up any more.
Dealers in the US are almost non-existent, and as 'hard nosed consumers' the US tend to lead the way when it comes to the way people buy. At least, in the UK, we tend to ape the States - albeit about 6-10 years behind.
Is this a shift away from B1 Stores and back to the Multibrand presence which B&O built on in the 1960's, 70's, 80's and 90's... Is it too late now, as back then they had the brand name in the psyche of the world. Is it effectively the end before the new beginning?
What could sway this is the fact we're all very brand aware on here. We know the company inside out. However, I'm going to say that about 95% of us are all 30+, and a large percentage of that 95% are 40+. What about 'Generation Z" - do they care about B&O? Will they be saving up to buy a £10,000 system without even seeing it?
Lots of questions - and I'm going to add a Poll to this thread with two simple answers. Are your feelings about the future of the brand and the company Positive, or Negative?
[Poll]