Where are B&O going right now?

92 replies
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A BeoWorld Member posed the question of 'are B&O in a Death Spiral' - which is a valid one given that stores are still closing, brand awareness is falling, and products are still hitting the market with issues.  True, stores are opening - but mostly as 'Pro Partners' with what can only be perceived as an 'acceptable outlay' for the new dealers.  £250,000+ for a shiny new B1 store just doesn't stack up any more.

Dealers in the US are almost non-existent, and as 'hard nosed consumers' the US tend to lead the way when it comes to the way people buy. At least, in the UK, we tend to ape the States - albeit about 6-10 years behind.

Is this a shift away from B1 Stores and back to the Multibrand presence which B&O built on in the 1960's, 70's, 80's and 90's... Is it too late now, as back then they had the brand name in the psyche of the world. Is it effectively the end before the new beginning?

What could sway this is the fact we're all very brand aware on here.  We know the company inside out.  However, I'm going to say that about 95% of us are all 30+, and a large percentage of that 95% are 40+. What about 'Generation Z" - do they care about B&O?  Will they be saving up to buy a £10,000 system without even seeing it?

Lots of questions - and I'm going to add a Poll to this thread with two simple answers. Are your feelings about the future of the brand and the company Positive, or Negative?

[Poll]
First of all, look around-All retail is under assault. Only the strong will survive. I have started to prefer buying Beoplay products as gifts to introduce those who are being gifted into the passion of the B&O brand. I luv they're rolling reaction where they appreciate over time how much joy can be had from the brand.

Sure, they've had software problems. But I feel the silver lining is that doftware was so bad that B&O finally realized ot needed to be taken in house, as it is with the apps now and the ongoing Moment development. We are indeed fortunate to have this forum as an owner input exchange where we are being listened to.

I look forward to the next gen Beovisions. I'm sure they'll be different from my BV9/10s, but will non the less be B&O to their core more than ever.

Barry
Hi Lee,

I voted "negative".

There are fewer, if any, new products I feel that I would like to buy, and the prices are getting sillier and sillier.

For me, B&O are part of the audio heritage and it will remain a marque with a glorious past, with superb milestone products that are still worth collecting and treasuring.

Now when you run a B&O business the perspective might look a little fuzzy to say the least.

negative!!!

The competition is intense.

New Play products are available at discounts everywhere: Costco have a big range with special discounts on many items. Why would a regular dealer logically stock Play products? 

I think B&O are going to continue to shrink in size, including specialist stores. They once had  the USP of beautiful design in a world of rectangular boxes, even if the acoustic performance was often less than that of some high -end competitors. Now the competition has improved designs whilst B&O has moved to the likes of the Moment.

Graham

Struggling to think of the last thing they released that I lusted after!

Also, given the rate at which the low end Beoplay stuff is released and then forgotten I suspect there is very little B&O engineering input and the lack of a Beoplay "design language" or compatibility of features means that it doesn't even encourage a user to expand a system beyond a single purchase whereas there are certainly single purchases that would prevent a user buying more!

Fantastic post Puncher, I'm not a native speaker so I can't be that eloquent. :)

But I'll summarize my feedback on B&O by using a quote from AbFab: "I don't want more choice, I just want nicer things"

Nicer = finished, technologically uptodate, a bit visionary. Current TV lineup certainly fails to tick these boxes. On the other hand, Beosound Shape might be a very positive example (I hope).

Puncher wrote:

Struggling to think of the last thing they released that I lusted after!

Agree 100%

Puncher wrote:

Struggling to think of the last thing they released that I lusted after!

Also, given the rate at which the low end Beoplay stuff is released and then forgotten I suspect there is very little B&O engineering input and the lack of a Beoplay "design language" or compatibility of features means that it doesn't even encourage a user to expand a system beyond a single purchase whereas there are certainly single purchases that would prevent a user buying more!

Same here. Last product I truly lusted after were the BL5s. Come to think of it, the last product I truly said "I have to own that!" I bought, the BS9000.

Saying "retail stores are dying" is whistling past the graveyard IMO. For products like B&O, high end audio/video items, no one buys that either sight/sound unseen via the web, and most people won't feel comfortable with someone hauling in a product to their home for various reasons (might damage your home, don't want to feel obligated to buy). B&O used to do pretty well with having their gear sold by other dealers in addition to their usual lines, but look around. How many higher end audio/video dealers are there? And even then it was hit and miss, when I got my BS9000/BL8000 setup the big audio/video retailer did a horrible job. I complained to B&O several times, wound up with some swag from them, and right after the went with B&O only stores. Seems the B&O only stores don't work, and selling in other AV stores doesn't either. They face quite a marketing dilemma.

As for s/w based products, B&O has a litany of some pretty serious product failures recently. Play products and others with network issues that just are inexcusable, bad s/w, TVs that don't live up to full 4K HDR standards, losing apps like Netflix and Spotify. I can understand how they got in this position, I believe many of the products were rushed out the door long before they were ready, as in order to try and sell the company or appeal to investors they had to show a refreshing of the product line. While it appears to have done the trick, at least in the short term, for investment attractiveness, it has paid poor dividends with the buying public and their reputation for a quality product. If I'd just bought a brand spanking new BV14 to enjoy 4k and then was told, well, no Netflix app, here's a free Apple TV which, by the way, won't stream 4K, I'd be pretty angry.

Given B&Os history with s/w development, them bringing it back "in house" doesn't exactly fill me with confidence I'm afraid.

So, I voted negative, as much as it pains me to do so. I love the history of B&O, the fact so many of their items are in MOMA and such, the focus on good sound AND good design, but lately I'm not encouraged by what I see. I would like for them to succeed, but have my doubts.

I agree that most of the newer products from B&O/BeoPlay are compromised, cloth-clad, wireless devices intended for mobile millennials. Gone is the era of ultra-modern slim designs in polished aluminum and glass. That all seemed to die with David Lewis, who I believe was the heart and soul of Bang & Olufsen as we knew it. Like one of the other members who posted here indicated, the BeoLab 5 speakers were among the last of these iconic products. I just purchased a pair, believing that they will become highly collectible and difficult to find at reasonable prices. Now if I can find a nice BeoLab 11 and a BeoVision 7-40 Mk 6, my B&O collecting days will come to an end. Ah, the good 'ole days!

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