What will make existing customers stay with B&O

32 replies
AJ
Offline
ajames
Bronze
Posted June 11, 2013 at 15:28 GMT
#1996468

Hi, I thought having read the thread on attracting new customers, it may be worth starting one on keeping existing customers.

For me and many others it's a passion and love of the products, plus quality and performance and of course design. I bought my first Beogram 1500 brand new with my first pay check back in 1980 and have stayed brand loyal since then.

However, it used to be that no matter how old your products, when you walked into a B&O store they were interested and didn't try and sell you something new. It used to be that B&O went to great lengths to make everything backwardly compatibly and all the products integrated with each other.

I know that there are reasons such as appealing to different customer groups, price ranges and of course rapidly changing technology as to why this no longer happens, but it would be nice to have link options on beoplay (or at least as an upgrade to keep the price down) and a means somehow of having TV pictures distributed between old and new products - I have an Avant in my living room and BV3 in the bedroom - its great pausing a film and finishing it in bed, but with the new TVs my understanding is that this isn't possible because of HD etc. etc.

Personally, I love the new product line up and the B&O Play range I think will be massively good for the brand and was necessary to stay alive in the modern market.  

Perhaps some of what I want isn't possible technically or there just isn't demand for it - interested in what other people have to say

Location: United Kingdom

My B&O Icons:

BeoCenter-9500.png BeoCenter-9500.png
Beoremote-Beo4.png Beoremote-Beo4.png
Beovox.png Beovox.png
Beoplay-A1.png Beoplay-A1.png
Beogram-400x.png Beogram-400x.png
M(
Offline
moxxey (archived2)
Bronze
Posted June 11, 2013 at 15:51 GMT
#1996469

ajames wrote:

Hi, I thought having read the thread on attracting new customers, it may be worth starting one on keeping existing customers.

We only really need one thread. They shouldn't distinguish between the two. You even say yourself that BeoPlay and other changes are "massively good for the brand and was necessary to stay alive in the modern market."

Keep existing customers and bringing in new customers are not mutually exclusive.

RA
Offline
Razlaw
Bronze
Posted June 11, 2013 at 19:23 GMT
#1996470
Interesting thread topic. Obviously that which will keep the owner of Beolab 5s interested is far different from that which will entice a new customer to buy their first Beoplay product or a pair of Beolab 5s for their first B and O purchase.

I like to see periodic new products to keep me interested and would like some advance knowledge of what sort of new products might be coming, so that they can be looked forward to.
P(
Offline
pf85 (archived2)
Bronze
Posted June 11, 2013 at 20:19 GMT
#1996471

Continuous improvement with new products, incremental capabilities and integration into existing systems. 

M(
Offline
moxxey (archived2)
Bronze
Posted June 11, 2013 at 20:58 GMT
#1996472

Razlaw wrote:

I like to see periodic new products to keep me interested and would like some advance knowledge of what sort of new products might be coming..

You could apply that to just about any retailer, selling anything?

RA
Offline
Razlaw
Bronze
Posted June 11, 2013 at 21:42 GMT
#1996473
pf85 wrote:

Continuous improvement with new products, incremental capabilities and integration into existing systems.

+1
P(
Offline
pauliander (archived2)
Bronze
Posted June 12, 2013 at 11:50 GMT
#1996474

I would like them to make expensive quality products besides the current cheaper products we see now.

The recent speakers are very unattractive to me.

Why aren't there any combinations sets of quality speakers available?

A new intelligent  beosystem which can master a complete house without excessive cables would be an example to complete these.

I also believe there are way too many television sets, 3 or 4 sets which are periodically updated would suffice.

Just my immediate thoughts..

M(
Offline
Milos (archived2)
Bronze
Posted June 12, 2013 at 12:02 GMT
#1996475

WOW effect. I think i miss that a lot lately.

F(
Offline
Flappo (archived2)
Bronze
Posted June 12, 2013 at 14:44 GMT
#1996476

A Miracle.

Personally I've utterly lost interest in bno , they've made so many promises over the years and failed to deliver. They've become a joke imo.

The old gear ,especially  the JJ stuff is still amazing to behold , the new gear is dull beyond belief in comparison. The beoplay crap is just pathetic and awful.

M(
Offline
mickhoog (archived2)
Bronze
Posted June 13, 2013 at 10:02 GMT
#1996477
I've lost interest in BnO as well. What would have kept me as a customer is if they looked after me with my failed Encore and if I wasn't made to feel as bad as I did. I would have liked a bv11 and the new surround sound but quality issues with a product that failed from day one and took 4 months to rectify is farcical. I simply don't trust what they say and that the quality for a high end product is not there (for me) .

30 percent of their sales base should be new customers showing the business is growing.

I appreciate that a lot of people admire the JJ or DL stuff but I prefer the newer stuff. We are all different.
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