I watched the video without sound (not that I would've understood half of it anyway 😕 ) and IMHO it is just what was asked for - it shows the beautiful design nearly as well as possible in 20 seconds, and doesn't have any three or four letter acronyms flying at your face.

Showing the bare loudspeaker driver may be a bit questionable. Those who already know B&O TVs probably can appreciate that they produce sound you can actually listen to, but having it visualized in this ad is probably wasted on potential new customers.

You only get an emotional attachment to B&O after owning it. Any advertising has surely to focus on getting in new buyers who will not usually have an emotional attachment (but may already have a perception of what B&O is all about.)

Graham

B&O marketing communication is paralyzed with fear of offending any segment of the market, and therefore prefers to be product and feature oriented. The various markets review proposed campaigns, and some market always finds something to object to the moment a piece of communication tries to depart from the formula -- and one ends up with communication that "works" everywhere. Or rather, doesn't really work that well anywhere.

I've been there, seen it, cross my heart. 😁

As to the commercial, I'd think that this is something thrown together for the Danish market. It's a little sad when a premium brand ends with "40 inches of innovation for 43.500." At least you get a rough price/inch estimate, and that's always something.

tournedos wrote:

I watched the video without sound (not that I would've understood half of it anyway 😕 ) and IMHO it is just what was asked for - it shows the beautiful design nearly as well as possible in 20 seconds, and doesn't have any three or four letter acronyms flying at your face.

Showing the bare loudspeaker driver may be a bit questionable. Those who already know B&O TVs probably can appreciate that they produce sound you can actually listen to, but having it visualized in this ad is probably wasted on potential new customers.

I had the exact same thought about showing the speaker... It's not exactly beautiful, and could potentially fool someone into believing that it is bare!

The women in the com. looks like my mother when I was 12 years old, an old lady, and not to happy, at least she should look happy and maybe younger, and a TV with naked spaekers. No, this one was for the danish market, young people in DK do not buy Beo until they reach the age of my mother when I was 12 years old. Listening to the sound will give the explanation, but Danish comercials are normaly better then this. Danish knows Beo end this was a naked information of a new product and a price, (and my mother many years ago 🙂😁)