Hi Austin, since no one has shared their opinion, I thought I might start. For me, it was design and build quality, and the opportunity to get back into the B&O ecosystem (and interplay) after a time being away. That being said, even with all of the design considerations and bells and whistles, if I were to do it again, I don't know if I would purchase an actual B&O television. TV's with arguably better picture quality are much less expensive from other brands, and much easier to move around. No, they don't look as nice, but some do come close.
However another consideration is the "brains" that B&O televisions contain (the sound processor, multiroom capabilities out of the box, as well as the video engine). If you value those, along with the design, the only thing stopping you is your wallet.
As I mentioned above, if I were to do it again, I may purchase a Beosystem 4, or whatever future Beosystem B&O has to offer and purchase a screen separately. For me, my BV11, is something that HAS to last for at least 10 years before I consider upgrading, so if you're into movies, and having the latest and greatest technology, then perhaps a B&O television is an unwise investment.