Strange BV11 Offer Advert

12 replies

Just received an email from B&O     <no-reply@bang-olufsen.dk> advertising an extended warranty on BV11's purchased between now and 15th May.

The strange thing is that it invites me to call in at B&O Swindon (closure already announced and  imminent) and there's a link to a glowing five star February review at WhatHiFi.com.

Unfortunately, WhatHiFi.com only seems to have the BV11 Oct 2012 launch announcement.

Surely a mistake, or am I missing something? Maybe a review only in the printed version?????

Whatever the reason, B&O need to get their act together concerning the situation with their stores, which customers have already made a purchase, and linking to invisible reviews.

Graham

vikinger wrote:

Surely a mistake, or am I missing something? Maybe a review only in the printed version?????

The review *was* online, here: 

Nope..I had an mail drop from a dealer a while back saying buy any Bv 11 get 5years warrantee free!

moxxey wrote:

vikinger wrote:

Surely a mistake, or am I missing something? Maybe a review only in the printed version?????

The review *was* online, here: link

I read the review (online) and posted a link to it from another BV11 discussion on this board.

Bizarrely, B&O weren't happy with it being online as they want to encourage potential customers - and I'm not making this up - to walk in to their dealer and demand to read the review, in-store. That's what I was told!

Surely getting them in to the store is always harder than getting them to read a 5-star review, online? My chosen "frustrated" avatar becomes more relevant by the day...

The email link doesn't even get you to the 'Access Denied' page that your link goes to Moxxey! 

B&O are complete idiots sometimes....... anyone reading the same email that I got will now think that B&O have created a phoney review link.

Graham

This is my big problem with B&O at the moment (apart from the absurd prices). They are making a big deal of a 5 year warrantee - something you get on any and every single tv as a matter of course at John Lewis and no doubt quite a few other places. What about a ten year warrantee ?

vikinger wrote:

B&O are complete idiots sometimes....... anyone reading the same email that I got will now think that B&O have created a phoney review link.

As I said above, B&O specifically wanted to drive (potential) customers to the store....to read the review. So each store has a copy of What HiFi for customers to read the review, in-store. Seriously. That's their marketing angle on this. Promote the review, but to get users to go to the store to read it. Like I said, who on earth does that?

If you don't visit the store, you are unlikely to visit to read a review. It would have been far wiser to point them to the online review, point out the offer and then try and encourage them to visit their store for a closer look. Read the review, be impressed, then go in. Not go in the store to read it.

That sort of sums up B&O's odd thinking, for me :(

moxxey wrote:

That sort of sums up B&O's odd thinking, for me :(

Odd indeed!! - I class myself as a B&O fan and I can't actually remember the last time I visited a store, I certainly haven't seen the A8, A3 or A9! I do like the BV11 but it's not a TV I'll be buying in the current financial climate!

Perhaps if they advertised free balloons too, for visiting the store, or maybe a signed photo of Tue!😂

Bizarre, very bizarre!!

Do readers think that the B&O marketing department is capable of organising a p*ss up in a brewery?

StUrrock wrote:
Do readers think that the B&O marketing department is capable of organising a p*ss up in a brewery?

I have to give them their due, they do seem to have talents that lesser Marketeers lack! This must be the first time I've heard, if what Moxxey says is true, that a marketing department has suppressed a public 5 Star review of their product!😂 I'd love to have been at the meeting where someone persuaded everyone else that this was a great idea!😂

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