Duels wrote:

 

What are they advertising? The brand generally or particular products?

I don't think it would be relevant in the UK for a number of reasons. Namely too expensive and it would not get to the desired audience. UK TV advertising seems to be more and more dumbed down and many people that B&O want to appeal to just aren't exposed to it sufficiently anymore.

They are advartising in Denmark, on the new multiroom/moment, and I have also seen a commercial on the new Avant when it was released..

/Jacob

Weebyx wrote:

They are advartising in Denmark, on the new multiroom/moment, and I have also seen a commercial on the new Avant when it was released..

/Jacob

That's interesting. I wonder if the Danish market is different from say the UK as it is the "home" market for B&O.

Of course it is - everybody knows B&O here.

MM

Millemissen wrote:

Of course it is - everybody knows B&O here.

MM

There is a tv - and there is a BV.

How widespread is B&O stuff in people's houses in Denmark?

Duels wrote:

How widespread is B&O stuff in people's houses in Denmark?

The old stuff (the really old too) was quite widespread.

Nowadays people think, that they can get the same (tv/experience) for less buying stuff from the big A/V shops.

Most people don't really care for what they miss, and get used to less...

B&O has become too expensive, they say - which is not true.

It always was expensive to buy B&O stuff! But the majority of the other A/V products has become cheaper, and people seem to preper spending their money on other things like travelling, buying second homes... etc.

Only few people buy new B&O stuff nowadays, when the old B&O products aren't working properly anymore.

Never the less, you still see pretty much new and newer gear in peoples houses.

Or maybe it is just in the houses, where I go to ;-)))

But generally you don't have to explain, what B&O is - most people can relate to it.

Perhaps that is why a tv advert will work better in Denmark than elsewhere.

MM

Interesting. Thank you MM

I got a text from my nephew who lives near Beverley in the UK at 22.31 tonight saying that he had just seen a B&O TV advert during the middle ad break of 50 Ways to Kill Your Mammy on Sky 1. I recorded the show but I didn't get the advert. This is because of Sky AdSmart and how it tailors adverts to what it knows about you - postcode, Sky package etc. I guess they either live in a better postcode than I do, or the advert is influenced by the fact that they probably subscribe to the most expensive Sky package.

Might be worth checking it out if anyone else in the UK happened to record that program!

B&O have been advertising on TV for at least a year now using that Sky AdSmart service.

What was the advert about?

MM

Millemissen wrote:

What was the advert about?

MM

How to get BeoPlay gear cheaper by not going to the dealer...😠

In 2015, there are soooooooooo many better ways to advertise and get the correct demographic. I looked into advertising one of our stations last year on ITV2 during the Tour De France. It was maybe one ad in three hours maybe once a day for 10 days and let me tell you, that I was quoted £100,000!!! Now look at say an upmarket fitness magazine - for half a page ad because the account manager wanted to hit their target sales - £180 !!! B&O PLAY has had a lot of dominance with YouTube ads over the last 3 years and that is certainly forward thinking. It's all about hitting the right demographics and believe me, their marketing manager will most certainly understand that one. It's the first rule in marketing.

 

On another note, I emailed B&O to send me a PDF brochure last Thursday and they still haven't been bothered to. When I mentioned it on Instagram yesterday, 8 hours later, they replied on Instagram saying that they were so busy answering Emails. Well 3 days later and that damn PDF still hasn't arrived. Surely, an Email takes less than 30 seconds. I have to ask, are B&O not bothered about having customers? They are arrogant fools!