I don't see why not.  They effectively advertise via Instagram, Facebook or whaever else.  I guess it's a strategy position to give an air of exclusivity.

However, that stance only works if your products are exclusive and work properly which at the moment, B&O's certainly do not.  Maybe they aren't advertising because it would have a negative impact in that even more people would hear about the disasters of the H8 and Bluetooth problems, Airplay problems with most products, Beomusic app that doesn't work properly, Avant issues etc.

I'm sure if they put their mind to it they could produce some stunning adverts - the magazine and online publications they do are very nice quality in my mind.  If it was cost effective, and I'm sure they've done the analysis on this, I think they would have done by now.  They have recently started to sponsor more things such as the ladies cricket team.  Maybe it's a start.

Dave.

Is there someone who actually looks tv-ad's? 😉

Orava wrote:

Is there someone who actually looks tv-ad's? 😉

Depending on what channels you watch and which country you are in, you can't miss them!  There is also cinema advertising and a host of others B&O could use.

Dave.

I dont watch any terrestrial TV, preferring Netflix, Love Film and Now TV - the main stations are full of rubbish and the adverts used to annoy me intensely - I think the main problem is that that they would most likely be targeting the wrong audience - better to advertise the way they do in quality publications and through product placement, sponsorship etc.

Sadly I think commercial TV in the UK anyway is too down market and the younger "Play" generation don't watch it by all accounts. Cinema advertising is another matter and probably would be successful. 

It could be a good idea - "could" - because on TV you always see "main stream" product advertising. I can't remeber seeing an ad from Rolls Royce or Bentley. ;-)

BUT:
If B&O starts advertising in a bigger style - which they seem to need - they have to do their homework first and do it first class:

- strongly improve product quality and liability!
- provide excellent(!) customer service
- Luxury + Made in China? No-Go! Don't argue with the costs thing: Even a cheap Swatch is Swiss made! So it can be done!
- sort softwareproblems out!
- idiot proof operation of the products is a must!
- improve the design and go back to "timeless beauty"... the current "retro" product line can be done by andybody else. It doesn't look enough B&O (except a few nice products)
- make sympathic, touching, funny but not primitive snobby ads - which is a very difficult thing. Professional humour is the toughest. Don't believe? Get yourself in front of a videocamera, try to be funny and have it look natural...


I'm repeating myself... but the ingredients for their success are so simple that I can not understand why B&O isn't doing it right.

B&O don't have that kind of advertising budget...  It won't happen.  It can't happen.

Well targeted magazine advertising and clever product placement are the first steps.  Once the brand (hopefully) gains traction, perhaps.

I have to admit that these days I make a point of ignoring TV adverts.  On ITV Player I go and do something else until they've finished.  If I'm watching YouTube I switch off mentally until the advert is over with, or click "Skip Ad" as soon as possible.

I have to want to see an advert (which means I'm already a fan of the product..) - or it has to grab me and make me watch it, which is about one advert in every 100.

I think I just talked myself out of B&O and TV advertising there... ❓

9 LEE wrote:

I have to admit that these days I make a point of ignoring TV adverts.

Me too (and I still mostly watch actual TV, not streaming services). The channels make it quite easy for me - practically everything that interests me the in the least is on the national broadcaster's channels, thus no adverts to begin with. I follow a few series on the commercial channels, but record them and skip over the ads.