In The Netherlands B&O is advertising on national public radio (Radio 1, Current Affairs and opinion, and Radio 4, Classical music), with the slogan "Bang & Olufsen - More affordable than you think". While I commend they are using radio advertising (which I think is more effective than TV-adverts), the slogan is just awkward for a luxury brand that is advertising the Wireless speakers.... Not B&O PLAY!

Yes they should

Hardly anyone knows of this brand here in Australia, yet Australia is a profitable market.

I saw ONE billboard ONCE on the intersection of Chapel and Toorak. 

The reason they don't have an advertising budget is because they haven't set one aside.  They have a marketing manager here and I still think well a brand should be seen where their customers are - yet i don't see them and i'm always out and about and i've even travelled the whole country.

I watch Foxtel, Normal TV, Netflix and I still don't see B&O.

Their ads should really be a showcase of their range.  Their profit leaders are obviously their speakers, however to drive them, the sound systems and TVs should be a focus.

In Melbourne we have an amazing new shopping precinct called Emporium and even B&O didn't have the balls to set even up a small BeoPlay commission.

It's time to get your finger out.

Many companies have even found that doing 1/2 sized ads of say 15 seconds in succession has been very successful. 

:-) 

Come on, TV it a dated old medium. They probably have more people seeing them on YouTube through 5 second ads.

If you look at say ITV in the UK, it's demographics are so low and misplaced for B&O, that's why you see the online betting ads, cheap wine, junk food and cancer causing weedkillers adverts because this type of viewer does not question the ad. Television would truly be the wrong direction for B&O PLUS do you realise HOW EXPENSIVE it is hence only the dodgy corporations advertise their junk on it. Very few high quality brands with ethics that make a genuine product have the money or want to advertise in this way. Maybe in the 1970s when there were only three TV channels in the UK and no video recorders or many other platforms but TV, what a dead duck.

Coming from radio, I wouldn't recommend radio advertising also because of the greed from the owners now. It is now common practise to have 8 yes 8 adverts in a row. Can you honestly tell me that an educated person would waste 4 minutes of his time listening to those when he could flip the dial OR like the majority do, put on his iPod/iPhone or stream from Spotify!

Andrew is 100% CORRECT when talking about UK TV. It's MOST DEFINITELY NOT the B&O PLAY demographic. TV is NOT the demographic. They are a mobile driven, on-line sector. The majority of my friends don't EVEN OWN a TV. Everything they use is Internet driven. They are B&O PLAY target market.

TV in the UK is mostly made up of drip feeding rubbish.

The thing that is lost is WISA, B&O should put it in every device and advertise this. They are still alone system wide with this. So sad they dropped the ball again with essence mk II.

I was in a dealers in London the other week and he asked me if he had seen the TV adverts that B&O pay for using a dealer funded/contribution marketing fund.  I guess this thread tells us how successful they are (if they exist, I have never seen one)

Paul W wrote:

Coming from radio, I wouldn't recommend radio advertising also because of the greed from the owners now. It is now common practise to have 8 yes 8 adverts in a row. Can you honestly tell me that an educated person would waste 4 minutes of his time listening to those when he could flip the dial OR like the majority do, put on his iPod/iPhone or stream from Spotify!

Martin wrote:

The thing that is lost is WISA, B&O should put it in every device and advertise this. They are still alone system wide with this. So sad they dropped the ball again with essence mk II.

They could very easily advertise by sharing speakers  to apple products i.e. i phone/pad/mac etc!!! ice powered technology will be brill😉.

What have i started???!!!

ed7 wrote:

They could very easily advertise by sharing speakers  to apple products i.e. i phone/pad/mac etc!!! ice powered technology will be brill😉.

What have i started???!!!

But on TV will be a waste of resources imho !