I would not mind seeing B&O next to other brands. But it needs to be pushed by the stores that range it. I know David Jones in Australia, had a couple B&O items, including the Beosound 8. But they never pushed it. I went in once and asked if its a good dock to buy(I already bought one from the Richmond store) the salesman suggested spending my money on something else, a Bose I think it was. I told him I was prepared to spend the $1490, but kept pushing the Bose sound dock.

The store in store concept is great, as long as its completely supported, but I doubt it's financially viable to have a B&o staff member to sell the products

The main point was mentioned by Berger and I just can agree. The most important is sales persons and with a single brand shop it is much more likely to have a sales person that is really deep into the B&O business. 

I do not want to spend several thousand Euros in a shop where I am not 100% confident they are very well educated in sales AND technical tasks. I want to get the feeling they like B&O as much as I do and not just sell either B&O or any other brand. 

My store is a B1. The same owner has a shop in shop with other brands in another town. So he is a full service provider for all A/V related tasks and I still have a 100% B&O sales men and service team.

Heribert wrote:

I do not want to spend several thousand Euros in a shop where I am not 100% confident they are very well educated in sales AND technical tasks. I want to get the feeling they like B&O as much as I do and not just sell either B&O or any other brand.

Very true, but there's no reason why a store in store concept couldn't outsource the installation requirements/technical tasks. Our local B&O store used to have two in-house engineers ten years ago, when times were good. These days they don't have any in-house engineers. All the technical and installation tasks are outsourced to an external team (Hygge Living).

I was very wary of this approach, as I believed you needed synergy between the store and the installers. However, I was very pleased with my BV11 and BV10-32 installation by Hygge, both in the last 6 months, proving the guys don't need to be part the store to do the technical work for the store.

elephant wrote:

On Sunday I was in Myers ( a limitless down. Market from David Jones ) and I was impressed by the Bose point of sale that was in the PC/TV/lo-fi area. It was a wall of product - seemingly connected, well displayed, annotated with function and price. And a couple of units had red buttons that started automatic demonstrations. And not a sales assistant in site ... a very low cost marketing operation. First addi(c)tion was a Beogram 1500; most recent has been the A3; still hoping to climb Everest, win the Lottery, and own a BeoLab 5 surround sound system (rather than the BeoLab 4s I have at the moment )

I prefer shop in shops, frankly for all items I buy. 

"Isn't it" was not a negative, but a question. Lost in translation i believe🤒

I am not sure about the full shop in shop solution.  I still think people want to feel they are walking into somewhere a bit special, and agree with the points about staff training etc.

I would have the store still primarily B&O, but dedicate some space to other solutions and make it clear that the store can help customers with a carefully selected range of other products.  I don't want or need B&O TVs for my kids rooms but I want to deal with the same person who looks after the rest of my house.  Most dealers can supply other brand panels if asked, and they now need to supply other brand relievers to work a BeoLab 14 so let them show it in the stores.

I have some sonance invisible speakers at home supplied by a B&O dealer.  He doesn't have them on display in the showroom though as they are not part of the B&O shop fit.

I travel a lot with work, and probably visit dealers in towns I visit when far more than my own dealer who only gets a phone call when I need something as there is no chance of there being anything in the store I haven't seen before.  General response when travelling and asking dealers is that they all supply other brand kit when required anyway, but aren't allowed to have it in store.  Seems stupid to me, even if B&O organised a group buy through a reseller for them so they could limit the models and keep them high(ish) end and give the dealers a decent margin with some group buying power.