RAPHA + B&O

22 replies
New product.

Beoplay E8 I assume!

Link?

H6 and the ‘news’ is 3 1/2 years old.

Location: Flensborg————Danmark

Millemissen wrote:

H6 and the ‘news’ is 3 1/2 years old.

https://www.soundguys.com/bo-rapha-collab-h6-headphones-serious-cyclists-5632/

MM

There is a tv - and there is a BV.

No its not😐

Beoplay E8 as I said!!!

Look at Instagram

https://instagram.com/rapha_tuesday_new_products?igshid=11s88cwbnfrp5
flatwhite wrote:

Link?

https://instagram.com/rapha_tuesday_new_products?igshid=11s88cwbnfrp5
So another ridiculous probably really ugly branded product that already exists? The latest one with the edge for example. So ridiculous and unnecessary. But I guess some people like it. For me it’s just 🤢

Michael wrote:
So another ridiculous probably really ugly branded product that already exists? The latest one with the edge for example. So ridiculous and unnecessary. But I guess some people like it. For me it’s just 🤢

The reason brands build, particularly on social media, is by brand association. This is why they reach out to 'influencers' as their followers think the brand must be cool if it's promoted by the influencer. It's the same with the likes of Rapha - their followers see the B&O brand, the partnership, may investigate, may look in to the brand further, may then purchase a speaker and so on.

B&O really does need to do more marketing by brand association!

For the weak minded - it reminds me of ex-member Paul would would've been impressed by something like this.

moxxey wrote:

Michael wrote:
So another ridiculous probably really ugly branded product that already exists? The latest one with the edge for example. So ridiculous and unnecessary. But I guess some people like it. For me it’s just 🤢

The reason brands build, particularly on social media, is by brand association. This is why they reach out to 'influencers' as their followers think the brand must be cool if it's promoted by the influencer. It's the same with the likes of Rapha - their followers see the B&O brand, the partnership, may investigate, may look in to the brand further, may then purchase a speaker and so on.

B&O really does need to do more marketing by brand association!

Yes I really feel that they are starting to take marketing serious. It is good to see.

moxxey wrote:

The reason brands build, particularly on social media, is by brand association. This is why they reach out to 'influencers' as their followers think the brand must be cool if it's promoted by the influencer. It's the same with the likes of Rapha - their followers see the B&O brand, the partnership, may investigate, may look in to the brand further, may then purchase a speaker and so on.

B&O really does need to do more marketing by brand association!

I know B&O is doing hard work on social media but their main ways is to give away headphones to super sexy people and ask they to write they love their headphones. I think it’s pretty shallow.

And simply putting a logo on their stuff and selling it as a new product or limited edition, well I guess it’s doable but it’s pretty cheap. Sure some collaborations can be nice but honestly it’s just to create hype.

It literally means nothing more. If that’s the way to grow, I wonder what market that it creates. I remember how they “charmed” me as a kid and it was not by sexy influencers getting free stuff or a logo of whatever brand I already like on a Bluetooth speaker. Just my opinion
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