I have another question, but I bet Lee won't want to ask :)
I'm confused about the trade-in policy offered by a dealer. Despite my BV7-40 MKIII being in mint condition, some dealers simply wouldn't accept it as a trade-in against the new MKIV. Some didn't want it full-stop. However, walk in to my local dealer and they don't advertise their 'pre-loved' products anywhere in the store. It's as if the dealer only wants to promote new kit, at full RRP. Apple pro-actively promote their 'refurbished' products and this section of their store is very popular. Why don't B&O UK re-organise the trade-in scheme and encourage dealers to promote their 'pre-loved' products either in store or in the shop window?
Also, why don't B&O do what Apple do and offer 'end of life' products at a small discount? The pre-loved range could also include some end-of-life products where customers could get, say, a BV7-40 MKIII slightly discounted, rather than the MKIV.
Like security software that is given away free to get users hooked in to the technology, B&O should pull out all the stops with new users as, once they are on the B&O bandwagon, they are more likely to upgrade or add to their collection, rather than move across to other brands.