Seems straightforward enough to me - make products worthy of universal acclaim (and the tear inducing prices) and bask in the glory of universal praise.
Alternatively, turn out top price goods that still have niggles over a year after their introduction, continue to be vague about what they can and can't do and pretend everything's OK - (other than those pesky fan sites picking faults, of course).
To quote a well known Meerkat, "Sssimple"!"