I used to buy new when it was affordable, now I buy used as you can get some great refurbished stuff and don't have to bother with controlling it all with an iPhone and no software issues.
Recently I have bought new valve equipment rather than B&O, mainly because I love the sound and look of it. Still love B&O classic equipment but buying new competes with other hobbies like Sailing and Amateur Radio. I doubt I would change my M100-2s though as they sound superb through the new system.
At some point I need to change my BV8 - it doesn't get used much and is in a cabinet anyway so I will most likely buy a non B&O set and control it with a lintronic code converter - a fraction of the cost of a B&O TV and the first time I will not have a B&O TV in 30 years of adult life. If it wasn't in a cabinet then I would but a second hand B&O set rather than stray away.
I do still love the brand and it would be a shame to see it go, but the prices are way too high and technology is moving in a different direction to me.
The sad part of it is that I am now in a position having paid of my mortgage, not having kids and having disposable income, after many years of not having it, to be able to buy brand new B&O but would rather now spend my money on other activities. Perhaps that's just something to do with getting older and personal preference coupled with the fact that there isn't anything new from B&O that I feel a need to own.