Since we have the unfortunate situation where scum are breaking nto shops in the UK and loading themselves up with electrical equipment, it raises the subject of theft of electrical goods and how to prevent it.
How much do you think it adds to the cost of a B&O product to implement the PIN code system, including all the admin associated with it in Denmark and at a dealer level? Would it ever be possible for Sony etc to use similar systems at their price points? or can you think of a beter solution?
Personally, with more products connecting to the internet I would give the manufacturer an option to blow the stolen stuff up and take anyone withing 5m with it, but I doubt the EU would allow it.