I've recently bought a WD Live TV mediaplayer to play with. It has also Netflix like ATV. But the number of app's pre-installed are ihmo to much and causes a chaotic interface. Less is more..
That plagues most SmartTVs. My Sony W6 has probably a three-digit number of apps, with no visible description apart from the title (which you have to wait to scroll if it's longer than two or three words). It would probably take a full working day of clicking and waiting just to find out what each of them does. And I use two or three of them. At least you can select which ones appear in a quick menu...