No Netflix app on a BV- why?

48 replies

There have been a couple of explanations to why there is no Netflix app/direct access on the newer SmartTV enabled B&O tv's.

None of these explanations seems to 'tell the whole thruth'.

Yesterday - when having a look again, again at the Avant - I asked the dealer that question.

It may not be interesting for german costumers (there is no Netflix in Germany at the moment), but a lot of the B&O costumers surely would like to have the direct access to Netflix without the 'ATV workaround'.

By the way - this 'issue' would go for any of the movie streaming services avaible (national or international), I guess.


So - this dealer had yet another explanation for the missing Netflix app on the Bv's.

He told me that Netflix charges license for enabling the apps on the tv's!

In this case - if B&O would upgrade all (BSys-based) tv's - it would cost quite a lot, because the fees would have to be paid for every tv sold...not only for new tv's.

I did a research this morning, but I have not been able to verify, if this is correct or not?

This is one of the google-searches that has no result, no matter how you ask on Google 😠

Has anyone knowledge of how these things are handled between Netflix and the tv manufactorers?

And - if correct - how much these licence fees are?

 

To me it seems that there may be some hruth in it. That could be the reaon why many of the 'great players' don't enable their older SmartTV versions via software update - but only apply Netflix to the 'next year models'. Simply to save costs.

So the question is how much would it cost to get Netflix (or any of the other services) to our BV's?

And would you - as a costumer - be willing to pay for this (if update was possible)?

Greetings Millemissen

Location: Flensborg————Danmark

It is well known that Apple and other third-party manufacturers pay Netflix (as well as Hulu, HBO etc) to host their app on the ATV. It is true that Apple takes a cut of the monthly price when you subscribe from the ATV. They recover part of they license by the cut they get when a user subscribes to the service on the ATV. In the end it's a win/win situation. People buy the ATV to watch netflix and Netflix has access to existing Apple users.

The problem with Netflix is availability. Today, it's "just" US, UK, IR, CA, NL, parts of South America and the Nordic countries.

Netflix is expanding in Europe later this year but it appears Germany is the only big country among the candidates (Italy, Spain and many other countries are not interesting enough for Netflix because of piracy and the lack of proper broadband). And we can forget about it in Switzerland too because acquiring the rights for content in three languages for such a small market appears to be out of question.

I'm sure B&O has their own research about the Netflix effect on potential customers, but my (not very educated) guess is that they are waiting to see wider adoption in more countries before agreeing to pay a fee.

Anyway, this is an interesting article about Netflix and what it has to go through to expand in Europe: http://variety.com/2014/digital/news/netflix-makes-plans-to-move-into-europe-but-it-faces-fights-from-local-competitors-1201125910/

 

 

If it's a cost issue I would be happy to pay a nominal fee to get access directly to my BV11.

Didn't B&O do something similar to that for the V1 and access to SmartTV?

The V1 is surely from a time when it could be built in as it's a smart TV ?

I find it strange that TV manufacturer have to pay to feature Netflix. It would seem to me that it would be in the interest of Netflix to have the client on as many TV as possible...

Also cheapo TV can pay the license and B&O can't pay to when selling a 7000 euro TV??? All very strange.

PhilLondon wrote:
I find it strange that TV manufacturer have to pay to feature Netflix. It would seem to me that it would be in the interest of Netflix to have the client on as many TV as possible...

 

 

Also cheapo TV can pay the license and B&O can't pay to when selling a 7000 euro TV??? All very strange.

In the UK it's the same with the ITV player and 4OD. They will play on any cheap TV or computer, but not the BV11.

4OD will run on an iPad but the broadcaster has prevented uploading from an iPad to Smart TVs.

Graham

Just found a picture of two B&O engineers who are responsible for the apps on there smart tv's

Looks about right... Ha Ha Ha..

PhilLondon wrote:
I find it strange that TV manufacturer have to pay to feature Netflix. It would seem to me that it would be in the interest of Netflix to have the client on as many TV as possible...

Also cheapo TV can pay the license and B&O can't pay to when selling a 7000 euro TV??? All very strange.

You are right and I might have been wrong into suggesting that the TV manufacturer has to pay the license.

Another option might be that B&O does not want to distribute an application which is geo-restricted.
If they were to roll-out Netflix to all B&O TV sets, many users would be disappointed to discover that "Netflix is not available in your country" and this might have a boomerang effect on the brand.

So it might have to do with B&O's inability to distribute apps according to the region where the TV is located, as opposed to what Apple does (i.e. it pushes specific apps/content to the ATV according to the box location).

I am not familiar with B&O Smart TV (until I get my Avant :), but I would imagine that the included apps are pretty much available all over the world, is it correct?

 

Marcello wrote:

You are right and I might have been wrong into suggesting that the TV manufacturer has to pay the license.

I was just guessing. I do not know for sure.

One thing to remember is that B&O is a small company, so they need to take things one at a time.

They can still come out with pretty impressive stuff for such a small number if engineers.
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