NEWS: B&O inks deal with 2nd european car maker.

15 replies
A(
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arcdesigns (archived)
Bronze
Posted May 18, 2007 at 23:44 GMT
#1803741

COPENHAGEN, May 15 (Reuters) - Denmark's Bang & Olufsen (BOb.CO: Quote, Profile, Research said on Tuesday it had signed a deal with a European high-end car maker to develop and deliver its sound systems for several models of the manufacturer's portfolio.

The Danish firm, which already has a similar deal with German car maker Audi, said it would publish the identity of the new manufacturer no later than December 2007.

Bang & Olufsen offered no further details.

B(
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BeoOC (archived)
Bronze
Posted May 19, 2007 at 00:50 GMT
#1803742
I really home its BMW.
C(
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ClausOslo (archived)
Bronze
Posted May 19, 2007 at 03:33 GMT
#1803743

I know it's BMW. I sell BMW and I talked to the head of B&O in Norway.

He confirmed this. 

S(
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smito (archived)
Bronze
Posted May 19, 2007 at 03:49 GMT
#1803744
Good for B&O and good for BMW. The only thing I "fear" is that B&O is about to become to "comon" and I don't know if this would be positive for the brands image...
M(
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meandmyshadow (archived)
Bronze
Posted May 19, 2007 at 04:00 GMT
#1803745
I can't imagine it will become common, they are just offering it to an elite maket.  If indeed it is introduced into the BMW range, I would think that it will be limited to the higher end of that range and if we can use the Audi A8 as the reference point, not every one will opt for the £4000 optional music system.  All that said it will be a superb move for B&O and hopefully introduce more people to the brand, the more the merrier I say.
M(
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mobeyone (archived)
Bronze
Posted May 19, 2007 at 05:03 GMT
#1803746
Good move imo - I think the two brands have a similar outlook on design and BMW/B&O may work better than Audi.
EX
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Expoman
Bronze
Posted May 19, 2007 at 21:42 GMT
#1803747
If this is true it could be that a new vesion of the 7 series is due soon.  I heard from my dealer that the 5 series will not be all new until 2012.  The 3's are new now.  But the 7 would certainly seem to need a major overhall.
K(
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Klagge (archived)
Bronze
Posted August 6, 2007 at 05:50 GMT
#1803748

I agree that the updated 7 series and potentially the X6 seem likely. Are there any views or insights on these bets?

 

 

P(
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Praetorianer (archived)
Bronze
Posted August 6, 2007 at 06:13 GMT
#1803749
....perhaps porsche....i think b&o and porsche realy look great together...
E(
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EOB (archived)
Bronze
Posted August 7, 2007 at 11:46 GMT
#1803750
bentley is bmw isnt it ?
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