Usually I don't comment on strategy issues here, but since I have been at a B&O dealer yesterday who is also selling Loewe (2 brands in total), I like the integreation Loewe does with the tvs: HDD recorder and DVB-S2 and dolby digital/dts can be built in - not more expensive than external solutions of third parties. Media control of ethernet also built in (and upgradable as it is rumored). Only Blueray player is external...(but it exists...)

You can choose between different sizes from within a family of tvs.

I sure like the design of the Beovisions better, but the integration and number of products in the range can be improved...

Ralf

My initial strategy would to make my existing, valued, userbase feel like kings. I would get local stores to call their local customer base and give them a reallly good incentive to visit their store, particularly when the new Beosound 5 is available. Perhaps a potential discounted promo to encourage pre-orders for important existing customers.

'We love you, we want this to be central to your current B&O setup and we want you to drive our business forward. It's our customerbase that encourages other users to invest, so we're investing in you. For that reason, we want you to visit your local store between X and Y and here's your unique 20%-off voucher which you can use to purchase your Beosound 5 and a pair of speakers. Hurry though, this unique and personal offer will expire 31st of January 2008"

Then work up from there. Work up from what you already have.

You'll love me Moxxey... but 20% off to existing customers would be financial suicide for B&O dealers - there would be little to no profit to keep  the business running!

I agree that it wouldn't be a bad idea to offer financial incentives to  previous high spending customers - and believe me BeoSound 5 will get most of you into B&O stores during November and December...and you WILL want BSND 5...how about 'buy BeoSound 5 at full price (they'll be a massive waiting list) and get speakers of your choice at 10% discount'?

New strategy....sort the software/reliability issues, higher quality sales staff in stores, build on the core of the brand - forget mobile phones, customer loyalty card would be a good idea...