"BeoPlay" and/or ”Bang & Olufsen Play”
link google translate Danish -> English
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New name revealed
13 replies
Let us play
I still don't understand why they are using another name just because they are bringing out 'cheaper made' but still costly equipment? It's kind of shallow and pretentious which is what the brand has really become over the past few years... Hmmm i'm not sold
I am not sure how you can form an opinion on something until you have seen, heard and felt the new range, Tue keeps calling it a sub brand however the products that come to Market are not sub standard or over priced. You will be amazed at the new and fresh products.
Cannot wait for my new headphones! 😁😁😁
Location: San Francisco
I'm an automotive audio and acoustic engineer. I design loudspeakers and full sound systems for new automobiles. I also dabble with studio, consumer and pro audio projects from time to time.
I still don't understand why they are using another name just because they are bringing out 'cheaper made'
Maybe they will rename the existing line as "B&O Invest" ... 😁
Play to me connotates ... a sense to lightness, freedom, transportability, etc which may be what the intent is
Or perhaps "play" is simply trying to leverage the currency that Apple's "Airplay" is creating ?
For me - non native speaker - play = toys = kids
Sorry.
Ralf
My B&O Icons:
Living Room: Beosystem 4, Beolab 7-2 (Center), Beolab 9 (Fronts), Beolab 8000 (Rears), Screen: Sony KD-85XH9096
Home Cinema: Beosystem 4, Beolab 7-4 (Center), Beolab 9 (Fronts), Beolab 4000 (Rears). Projector: Sony VPL-HW55
Home Office: BeoVision 11-46, 4 x Beolab 3, BeoCenter 9300 (BLC 1611/ML/NL)
Bedroom: Sony KD-65XH9077, Beosound Essence MK II with Beolab 6002 and Beolab 11 (all white, wall-mounted)
Dart Room: BeoPlay V1-40 on floor stand
Guest Room: BeoVision 7-40 MK IV, Beolab 7-2, BeoSound Ouverture
Home Cinema: Beosystem 4, Beolab 7-4 (Center), Beolab 9 (Fronts), Beolab 4000 (Rears). Projector: Sony VPL-HW55
Home Office: BeoVision 11-46, 4 x Beolab 3, BeoCenter 9300 (BLC 1611/ML/NL)
Bedroom: Sony KD-65XH9077, Beosound Essence MK II with Beolab 6002 and Beolab 11 (all white, wall-mounted)
Dart Room: BeoPlay V1-40 on floor stand
Guest Room: BeoVision 7-40 MK IV, Beolab 7-2, BeoSound Ouverture
Ah! Well, "play" has worked fine for Cdg. I hope it goes well for B&O to. I think it's a good idea to have a separate name for the sub-brand.
I think we can agree that the old saying was "B&O... pray" !!
I'm loving the shake up B&O is getting. Something is actually being done - that's the point. If you don't like it, well - frankly, sorry but change needed to happen. Tue Mantoni has inserted a rocket up the @ss of Bang & Olufsen as a company and lit the blue touchpaper.
If it works, he's a hero - if it doesn't, he'll have my total respect for sticking his neck on the line and giving it his best shot.
Lee
I think we can agree that the old saying was "B&O... pray" !!
I'm loving the shake up B&O is getting. Something is actually being done - that's the point. If you don't like it, well - frankly, sorry but change needed to happen. Tue Mantoni has inserted a rocket up the @ss of Bang & Olufsen as a company and lit the blue touchpaper.
If it works, he's a hero - if it doesn't, he'll have my total respect for sticking his neck on the line and giving it his best shot.
Lee
I agree, its diversify or die (not quite, but you know what i mean)
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