Woooo that's cool!  Will it be on the B&O website soon?

Roger wrote:

The new catalogue was shipped this week from Struer - anyone seen it?

Roger

Interesting, my dealer said November for the new catalogue. Does it ship in certain countries (ie. Denmark) before others?

The new catalogue did not provide us with any new products, barely removed some of the obsolete ones (like the BV8). A few new photos, and the 4-85 on the cover plus sections devoted to Aston Martin Rapide, the Audi A6, the BMW 6-series and the MB S-Class.

But, as always, a very pretty catalogue.

Roger

Picked it up today with a BeoLab 11.

The catalogue is, in my opinion, only a re-print of the 2010-2011 version: old news.

From a marketing point of view, it makes me wonder why B&O publishes a new catalogue, which is expensive to produce (it's a quality publication down to the paper it's printed on, and available in many language versions), and does not utilize it as a media to introduce new products. It would be the perfect place to give people the incentive to combine existing and new products to expand their systems, and to greate a high demand for new products.

After all, many of us, myself included, look forward to enjoying the new catalogue year after year. My collection of B&O catalogues dates back over 20 years, with rarer product-specific publications included ("Time for another great performance", as a good example), and I value the collection.

It's a let-down that this major B&O publication does not include any novelties. Comparing the catalogue of 2010-2011 to the 2011-2012 version, it gives the impression that there have been no new products in a period of 2 years (which, of course, is not the case). B&O are definitely not taking advantage of the opportunity a new catalogue provides. The product launches and the marketing cycle are not in sync.

I would love to see something new in each new catalogue; a product or products to look forward to having in the near future. Now it's like they're selling old stock, especially given that most of us here at BeoWorld know something about the new products coming in the next 2 - 12 months -- in the period which the new catalogue is supposed to cover, but does not.

I think B&O should try to match the timing of product launches and the release of each main catalogue way better than this. Does product development not communicate and coordinate with marketing within B&O? It's a huge missed opportunity.

KMA wrote:

The catalogue is, in my opinion, only a re-print of the 2010-2011 version: old news.

Pardon? Why? One of the reasons my dealer said the catalogue was delayer was due to them adding the new products in time for the Christmas period/Q4! Which makes sense. A lot of sense.

I've seen a lot of (new) customers walk in to the store, have a quick look around and walk out with a catalogue. It's an important and compelling part of the sales process.

Disappointed about this. Maybe the shake-up of B&O isn't quite as wide or comprehensive as we expected? Or, more likely, they made some of the catalogue staff redundant.

Same business as usual! Year after year you pick up the new catalogue and hope that it includes some news. Often disappointed, the same stuff you already know! Sometimes you even ask the dealer about the catalogue, does it include all products in the next season? Yes! As a Beoworlder you know it´s not true. Sometimes news are revealed shortly after. Doesn´t make sense at all.

moxxey wrote:

KMA wrote:

The catalogue is, in my opinion, only a re-print of the 2010-2011 version: old news.

Pardon? Why? One of the reasons my dealer said the catalogue was delayer was due to them adding the new products in time for the Christmas period/Q4! Which makes sense. A lot of sense.

I did not get your point about the delay, Moxxey, as there are no new products in the new catalogue for Q4 of this calendar year, nor B&O's current fiscal year... 2011-2012 catalogue has the same products as 2010-2011 catalogue. So whatever comes before Christmas (or in the spring/summer 2012), it is not promoted in this catalogue.

Quite ridiculous just 2 months before Christmas, especially given some of the rumours of forthcoming products.

Catalogue with new products.

Said products arrive a month later to an adoring press.

Christmas.

Profit.

If i was a major shareholder..............🤔