This doesn't strike me as a phone that Bang & Olufsen would make in the first place. Besides, why would they enter the market again after the Serene and Serenata made such little impact? They are far too small a player in this marketplace. The mock up phone in the video isn't much different to competitive smartphones anyway, so I am not sure where this video came from but very doubtful it has anything to do with B&O. Simon.

Looks very nice, but lord have mercy how much would that even cost.

If Apple charge 1000-1200 for their high end phones, i shudder to think.

Anyway, i'll chose to be sceptical. Far too many unofficial concept mock ups that content creators seem to come up with, seems to justify their YT channels.

Though i'd be happy to be proved wrong.

It would make no sense at all for B&O to enter the phone market again. The wireless (landline) phones were top of the bill and worth every Euro of Dollar. Their mobile phones never impressed me. With except of the ringtones & sounds of the Serenata which I still use on my iPhone :-)

Entering the mobile phone market again would be economical suicide.

Karel.

Very easy to rebadge/skin a phone made by another company. This may or may not be a fantasy concept phone, but there is nothing to stop B&O rebadging another product so as to sell it at two or three times the price to customers fixated more on the brand than the product.

Alternatively, a previous partner like Samsung could just pay B&O a licence to apply the name to a top of the range product so that it's perceived value can command a higher sales price.

Graham

kuyttendaele wrote:

It would make no sense at all for B&O to enter the phone market again. The wireless (landline) phones were top of the bill and worth every Euro of Dollar. Their mobile phones never impressed me. With except of the ringtones & sounds of the Serenata which I still use on my iPhone :-)

Entering the mobile phone market again would be economical suicide.

Karel.

 

Slightly off topic, but do you think you'd be able to upload a copy of the Serenata ringtones/sounds somewhere please? I just googled to try and find them but all the links are dead 🙁

Wonder if link was a success? 

LG phone with B&O branding

Described at as well.

David wrote:

Anyone know if this might go into production? 

Chances are 0? This is just some guy who has mocked something up. No?

I was once told by my dealer - after complaining about my traditional B&O phones (I still have two in my office which are erratic) - that B&O decided many moons ago never ever to get back in to any kind of telephone production! That boat has long since sailed.

Remember, B&O has a very small dev team now. Telephone or cellphone development will be the least of their priorities.

Hiort wrote:

Wonder if link was a success? 

LG phone with B&O branding

That's just powered by B&O audio. Like a HP laptop.