Made in China = trouble for B&O

31 replies

I'm not sure if anyone in Struer reads this forum. Generally it's a terrible idea to have your products made in China. But if you really have to, make sure you OWN the factory and have people there 24/7. Otherwise you are almost guaranteed a "night shift" behind your back. 

This is a site in China selling night shift BeoPlay A2 at 1699RMB (238 Euro).

http://item.taobao.com/item.htm?spm=a230r.1.14.19.omgCov&id=43232604446&ns=1&abbucket=10#detail

The Chinese description says "US stock, no packaging". The speaker is shipped in a generic shipping box, with no user manual or fancy pamphlets (because these are printed in another factory). To disguise its "night shift" origin and not to raise suspicion, the seller describe it as US stock, as most mainland Chinese believe things in the US are a lot cheaper.

"Night shift" is a practice in China where the factory produces more units, out of contract, without the other party knowing. These are then sold at discounted prices by the factory via a number of channels including online auction sites. B&O gets no money from these sales, and as a result their own sale suffers. B&O pays the R&D, the designers, the marketing and all the technique know how, only to have the factory ripping the rewards by making units behind their back.

In any other country, this would sound unbelievable. But in China, it is almost guaranteed, UNLESS you have total and constant control over the factory floor. So people in Struer, if you are reading this, send people to China and have them sleep in the factory. Or better yet, make your products somewhere else where laws are taken more seriously.

(Image taken from the auction site on fair use basis)

If tis is True,this Should be forwarded to B&O Sales or whatever to make them aware of whats going on!

This is from another seller

http://item.taobao.com/item.htm?spm=a230r.1.14.60.lhTY0C&id=43582160761&ns=1&abbucket=10#detail 

This one claims to be "Hong Kong official stock, no packaging", as people in China believe things in Hong Kong are a lot cheaper. Believe me I'm in Hong Kong, and this thing is selling for HK$3398 (383,00 euro) everywhere. The seller couldn't explain why there is no user manual or box. According to a feedback left by a buyer on that site, the charger is "not original", so I guess the charger is made in another factory as well.

Same in Thailand, tons of gear available throughout the country, I visit an outlet place regularly which is in the middle of nowhere and its full of Ikea crockery at a fraction of the cost so I presume that's made here also, pretty standard practice in Asia

so wrong on one level but inventive on another....

anyone nighshifting at Riveria boats ??

 

+1 for the boat please Mark.

It's shocking and horrifying but that's what happens when you out source - you lose control. This doesn't surprise me as I train at a university gym and the gym is full of Masters Business students - all from China. When I talk to them and we compare facts, they all think that this is normal. They say that everyone uses pirated software including state owned offices. They say that everything is pitted and they think that, that is 'normal'. One also claimed that 'the rich' are related to the government whilst he said that because he has a Masters Degree, it will enable him to get a job that will literally just pay enough for food. He said that it's quite common for people to go through the rubbish bins on an evening in order to eat! Also when i asked them about environmental awareness and protecting the environment, they'd never heard of that but thought that 'it was a lovely idea.'

This picture that I had painted to me was far far far from the 'rich people' picture in China that Tue and his Management paint at BANG&OLUFSEN.

I was shocked but really saddened at the same time as these were really lovely young people that were absolutely loving their 'freedom' here in the UK. They also said that they'll really miss YouTube and Facebook when they return to China.

or else these are rip off copies and do not originate from the same factory at all, in which case it would happen even if the originals were made in Struer!

As for going through rubbish bins, I suggest you visit the rear of any supermarket or fast food establishment in most UK cities late at night!

This is common practice in China... very dumb from B&O and Tue if they/he did NOT think about it.

This is another threat that can damage the brand...

Waiting for an official comment from Struer on this issue.

However, as I've said before - it was wise, that the board/the CEO years ago decided to build their own factory in the Czech Rep.

Without that we would probably see much more B&O products 'Made in China' now - and more nightshift-products as well, I suppose.

MM

Location: Flensborg————Danmark

Why wouldn't this be true? It's a well known fact in China.

 I'm sure B&O knows about the problem too, but I'm not sure if they're powerful enough to take control over the situation... Would be interesting to know what factory in China makes these B&O products... 

 

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