I'm convinced some of this has to do with peoples impressions or prejudices about the brand. I work with a large group of folk(about 400) all of whom earn well over £50,000 pa. Apart from Chris Harrison and i, to a man they look upon B&O as just for millionaires, and tarted up Phillips. They think we are mugs.
Nobody would ever contemplate entering a store as they think everything will be too expensive, and not for them. But they will happily buy B&W/Sonos/Bose etc in their droves. I read an old review about speakers, one of which was the Beolab 8000 and the others at least included a B&W model. Even though they were all about the same price, only the Beolab was described as "predictably eye wateringly expensive". But it was the same price as the B&W.
There is a prejudice built into a lot of audiophiles, who believe their speakers that are made by some tin pot company in Norfolk are bound to be better than a Beolab. Of course the little company doesn't have a Geoff, or an audio chamber like the one in Struer and even though they cost twice that of a Beolab, B&O are for rich people! Where has this logic come from, and more importantly how do B&O negate it.
An aquantance from work recently spent £2,500 on a Bose system surround, and didn't contemplate my Beolab 14 system that i showed him because he couldn't afford it. Even though i explained it would only be a couple of hundreds of pounds more, he was convinced down to his very DNA, that Bang and Olufsen would be unaffordable!
This is partly why people are not even opening the door of a store, let alone spend £8,000 on a TV. You can build all the great new stuff you like and it is, but if there simply isn't the footfall..............