Is Bang and Olufsen in trouble?

151 replies
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Emil Jensen wrote:

I can only agree with you Sandyb,

I sold my Beolab 20 and are waiting for my Beolab5 to arrive,

In the mean time I have really missed the immersive sound.

I could ditch the surround, have done that before, but never two front speakers.

 

Why are you replacing the BL20's with the BL5 ? 

Engineering since ever...

Aussie Michael wrote:

Even if coding is done overseas it’s not the coding but the management of the coding and testing and creating accurate test cases that’s important against that code.

Nope.
This is the usual statement from the board in a company that is actually only looking at the hourly rate for a developer, not what is delivered in that hour.
It is often combined with other statements of wishful thinking like "failure is not an option".

If the delivered software is far off the expected delivery it means that the test cases cannot even be applied.
By the time the the software is close enough to even start testing the market opportunity is already gone, or the board simply forces the software in its current state to the market when needed (exactly what B&O has done).

Either the development is done in close collaboration with the "business" (and that means they are more or less sitting together, at the absolute minimum in the same timezone, plus/minus one hour) or the requirement spec is bullet proof and watertight.
Writing a rock solid requirement spec is extremely hard and astronomically time consuming, even for small applications like the B&O app, so the tight collaboration is what works.

By selecting the right subcontractor it can work to outsource, guys from former Eastern Europe are in my experience generally good.
But absolutely forget India, that is a disaster waiting to happen.

Millemissen wrote:

Carolpa wrote:

You mean that you are deaf, blind and are in denial that this forum is a part of: "is Bang & Olufsen in trouble"?

This forum is slowly turning into something that scares B&O newcomers away from B&O.

As *if* there are "B&O newcomers" out there 😁

Besides, I really doubt the first thing they do is read this board. Do you go seeking out every board every time you make a new purchase? Of course not! You *might* come on to this board as an owner for feedback and support.

I can't remember the last "I'm new to this brand and thinking of buying...." post.

Please don't on here MM and try make us guilty that us - the long term owners and brand supporters - are bringing down the brand by being negative in certain forum discussions. If this was true, how Manchester United survives I don't know. Their board is purely negative vile.

I would’ve thought YouTube is the first place you go to check out a new product you’d want to buy👍
https://www.scmp.com/business/investor-relations/article/3044271/hong-kong-listed-lamborghini-distributor-aims-grow-high

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moxxey wrote:

Millemissen wrote:

Carolpa wrote:

 

 

As *if* there are "B&O newcomers" out there 😁

Actually there are. There was even a thread posted here yesterday from someone who walked in to a B and O shop by accident and asked for forum members' opinions on a possible purchase of BL18s, 19, Shape, Beovision among other things.

 

Kristian Tear CEO wrote:
From my point of view, we are in a commercial crisis. We don't sell enough of our products and the reason is that we are not succeeding with our sales and marketing execution from a variety of perspectives.

Yes, B&O is in a commercial crisis, BUT the main reason are their unbelievable many product / software quality issues.

Today customers just move on to another brand, when they do not get the user experience they expect for their money. You see that strong movement away from B&O in the current sales crash. Reason is that B&O worked really hard to loose all trust in their technical competence over the last years on the technical side (e.g. Beosound 5, Moment and B&O App) and on the support side (e.g. online support is not able to answer any technical questions adequately, no detailed technical manuals available, many B&O dealers are technically overstrained).

Nothing you can solve just with sales and marketing in my eyes. 

First of all B&O has to solve all these software / firmware quality issues to give an user experience adequate to the brand expectations (= high price luxury brand) and second they have to go the long way of regaining trust by over-average service and support.

We will see in 2020 whether B&O still has the necessary breath / cash for a turnaround.

mm08642 wrote:

Yes, B&O is in a commercial crisis, BUT the main reason are their unbelievable many product / software quality issues.

Today customers just move on to another brand, when they do not get the user experience they expect for their money.

I agree,

It is no wonder that customers switch to a different brand if they buy the same service (sometimes for the technically identical device: LG!)
from B & O at double or even triple the price and then only receive low-quality technical support.
It is not enough for the discerning buyer to buy good Danish design with Korean, Japanese and Chinese content.
Of course, not every manufacturer has to reinvent the wheel for themselves, so I understand that TV panels are used by OEM manufacturers,
but this means that the competence is lost to a certain extent.

Yes absolutely the proof is in the pudding

https://uk.reuters.com/article/uk-bang-olufsen-outlook/tv-and-headphones-maker-bo-out-of-tune-with-new-profit-warning-idUKKBN1YM0N6

Not the best PR to start the year with.

https://www.whathifi.com/news/bang-and-olufsen-is-struggling-to-sell-its-pricey-beovision-harmony-tvs-and-headphones
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