Start cutting back on your core business with TVs, watch your sales drop accordingly.
One thing we agree on for sure. The BV14 was and is amazing. Just update this. Use the economies of scale reached from a mature production, update the panel and put this out a an 'entry level' OLED B&O. I'd snap one up. Instead of trying to get people to buy an Eclipse for close to £10K. Why not keep the 55" BV14 and aim for a £5K price point - more than an LG C9, but you get half-decent sound, good looking set, fantastic remote and a solid unit.
Makes.No.Sense.