I did have a comment earlier in this thread but after reading later comments, I have thought about the subject more.

Lee...I think you should have a nice chat with Mr. Sorensen and not expect more.  You might want to give him a print out of this thread to give him an idea of how impassioned about Bang & Olufsen many Beoworlder are.

I am a longtime owner of B&O products and do like the design, build quality, and of course the sound quality of their products.  However I have come to the conclusion that B&O's implementation of digital media is mediocre.  The Beomedia 1 is a disappointment and other new products such as Beosound 6 are a mystery.  Beosound 6 may have been great 3 years ago but now there are many choices that are better.  I know it probably is built with high quality materials but it is woefully out of date even before introduction.

I am not going to join the operating system debate because so far B&O has not done as well as they should with software.

I do have a multi-room setup but have decided that I will use iTunes and iPod.  I am open to better products when they arrive.  I also have a Beogram 7000 turntable.  I have noticed that many other Beoworlders have turntables also.  Marantz which is not exactly a competitor of B&O recently introduced a turntable in their product line.

Finally the product suggestion that makes sense to me is B&O should add another AUX connection on systems like Beocenter 2 so that I can add an Airport express, or a turntable, or even a SACD player that some have suggested.  Thats all I would hope for is a second AUX connection.

Bill 

I too would also like to add that this opportunity should not be wasted for the sake of the Apple question, its a fantastic gesture from B&O and has been a long time coming for some with the work and effort that has gone into this site over the years but not to say it was something that was guaranteed and I am sure Lee will do us all proud and take on board what we all say and what we all would like to see and to talk about all thing B&O! constructively speaking of course! why have an opportunity like this to dwell on negatives when we can really open up a relationship with a brand that we all admire so much!

Regarding apple, I am not a huge fan of a collabaration with apple.. bear in mind that apple is king of "throwaway consumerisim" with its constant high churn of disposable products and technology and imo could damage B&O.. there are complaints or noises about how dated current technology is over costs, imagine if a new BV9 was rolled out every year or 6 months in line with say the ipod? new software, new features? this could be very damaging for B&O as longevity is or was key to most of its product range.

The 80s range of B&O is a great reflection of this.

Maybe we should take the Apple discussion in another thread?

Here are my questions for Mr. Sørensen:

Do you think that high-end prices will make Bang & Olufsen a high-end ONLY brand?

Beloab 2 was priced at DKK 12.000 when released in 2001, today the price is DKK 22.000 – almost the double, and a price increase of 10% since last year. To my knowledge there has been no technical improvement justifying this price increase. Does this new price reflect the actual production price, or just the new company high-end pricing?

Being one of the first brands to introduce 16:9 screens, it’s very disappointing to see how slow you have been with HDMI and digital TV tuners to name a few. Fair to wait to see whom the winner is, when there are competing formats like HD-DVD or blu-ray, but that was never the case with the above. Why the long wait?

My questions, similar to some already mentioned I think:

- Will B&O be offering more products which are even cheaper than BL4s and BV8. i.e. is the current B&O business plan going to continue targetting a new and less wealthy target audience?

- Did he grow up with B&O in the family home?

- Who is the new high-end car manufacturer that will have the B&O sound system option, as mentioned on the B&O official site? If he refuses to answer or hesitates, say: 'it's Bentley isn't it?' Then be sure to check his body language incase he decides not to answer.

You got all that Lee? No under performing mate!

And when the burly security guards in suits are escorting me out of the building, i will also check his body language as he enters his B&O equipped Bentley and drives off...

😂😂

I'd say it would be best to look at Audi related brands..  Lamborghini?  

Lee