+1

+1 too

MM

Maybe they can learn from B&O's mistakes and utilise Apple's strengths to raise a brand from near death. Maybe Loewe will use marketing the way B&O should and become a strong European company, or maybe they're just a bunch of venture capitalists trying to build a brand to sell asap

Jonathan wrote:

.....maybe they're just a bunch of venture capitalists trying to build a brand to sell asap

Which happened with the London-based pan-European publishing company I worked for ten years ago. They were bought by 'investors', people expected big things, 3 months later they started splitting up the company and selling parts to other companies, to make a quick profit. In the end, the UK company was the last remaining component, was sold to different venture capitalists who never made the additional investment required. It's now a shadow of it's former self and they can't shift it to anyone.

Moxxey - your description of your old employer could be used to describe many towns, regions and even entire countries.

People no longer happy to buy and sell stuff, they buy and sell each other, they even buy and sell  agreements to buy and sell, then re-sell the resulting deal...  a house of cards.

Very interesting discussion about this - and the way the financial sector in particular, has sold itself many times over ...  it cannot go on.   B&O ( and to a lesser degree Loewe) is a prime example of a company struggling to get by by making and selling things in a traditional trading model ( albeit with tweaks and varying nu-media marketing flimflam) whilst the world (and investors) expect so much more.

Madness.

Four very interesting listens here .... ep 3 is about the above.

http://www.bbc.co.uk/programmes/b0380qww/episodes/guide

i like your style

everyone has a price , supposedly....