Interesting turn of events at Loewe

67 replies

good luck to Loewe, I hate to see any brand in this situation. Could a blend of Californian and Danish mindset with Chinese money work ?, could be very interesting.

I'm not sure if  Europe is ready to buy a Chinese premium brand in this market segment so could be a clever way of opening doors. 

Mark wrote:

I'm not sure if  Europe is ready to buy a Chinese premium brand in this market segment so could be a clever way of opening doors. 

The Indians own Jaguar and the Chinese own most of the UK and, if anything, things have improved (Jaguar, Aston's etc)! Scandinavians are great people, with a superb culture (I want to move to Sweden!), but sadly if anything, they can be a bit sloooooow. Most of my furniture is Danish and I can often wait 16 weeks for delivery of a simple item. Ordered some Artek Golden Bell pendants (

moxxey wrote:

Mark wrote:

I'm not sure if  Europe is ready to buy a Chinese premium brand in this market segment so could be a clever way of opening doors. 

The Indians own Jaguar and the Chinese own most of the UK and, if anything, things have improved (Jaguar, Aston's etc)! Scandinavians are great people, with a superb culture (I want to move to Sweden!), but sadly if anything, they can be a bit sloooooow. Most of my furniture is Danish and I can often wait 16 weeks for delivery of a simple item. Ordered some Artek Golden Bell pendants (link)  in November, still haven't shipped :)

Perhaps Indian and Chinese investment and know-how can speed up and enhance production for a wider market.

I could have sent you those, I think they're shelf items here. Beer

bayerische wrote:

I could have sent you those, I think they're shelf items here. Beer

I ordered quite a few, which weren't in stock at Artek!

exactly these foreign investors have bought into proven premium brands (TATA have been incredible parents to Jaguar Land Rover), even Rolls Royce are flat pack built at Goodwood with parts sourced and manufactured by BMW.

what I was getting at would we buy a premium unknown Chinese brand similar to Xiaomi or Huawei or do we like to by a slice of history, ethos or as I like to say the journey?

Mark, I do think we need history and brand pedigree.

 

I just read online that Dacia is planning a luxury car. I wonder how many will buy it? Surely less people than bought the VW Phaethon. 

bayerische wrote:

Mark, I do think we need history and brand pedigree.

Asian companies have companies and history, we're just not necessarily aware of them. Studied Chinese and Japanese ancient history?

I do enjoy the fact that Europeans assume that their brands are the only ones with 'pedigree' and history. Ironically, all these products are made from components designed, manufactured and produced in Asian territories. If this 'pedigree' is design, then B&O is just designing and wrapping a front around Asian manufactured components.

I've just been into the Loewe department in Harrods, and there is a marked improvement in picture quality of their goods.

Unfortunately they have now adopted the "let's all just hang around the till and ignore everyone" of their neighbours, B&O.

Bose were awesome and very proactive at demonstrating their impressive sound bar. Crowds and crowds of people all desperate to get their hands on some not cheap gear.

Over on the B&O desk zzzzzzzzzzzz

moxxey wrote:

bayerische wrote:

I could have sent you those, I think they're shelf items here. Beer

I ordered quite a few, which weren't in stock at Artek!

Grab a suitcase and fly over, Helsinki is a hot destination nowadays 😁 (although the current weather is not)

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