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britops:

Good luck, you'll need it.
Yes, that's exactly what prompted the 'am I insane' question. Although I'm not overly concerned by share price per se, not being an investor as such, one has to assume that dive is a reflection of poor sales in the stores - and that of course does concern me. We'll see.
I think for one to take on such a proposition at the present time one would need to be in the category of a barking millionaire.
The way the franchise system works for B&O means that the rapid growth one saw in new dealerships and ever increasing product pricing had the effect of minimising the general downturn in sales to B&O- so the sales figures are a lagging indicator.
I would wait and see if the new sourcing strategy from B&O results in better products with pricing that will be realistic.