Hi.
I am not sure witch model you compare at sony, but a sony 55 for 4000 DKR you can get, but you can also get a sony for 24.000 dkr, so if you compare a B&O TV to the 4000 tv it maybe not fair at all.
And when you buy a B&O tv, its so much more then god picture Quality. You get a 7.1 dolby decoder, with up to 16 beolab speaker you can connect, or 8 wisa compatible speaker in a full surround sound system.
3 ways full speaker system with 450 watt, beoremote one, the best remote control to a tv, and the integration of 3 parts setup box, and a placement possible with motorised engine that far better then anyone els. Wood and aluminium parts that are handmade in one of the most advance aluminum fabric in the world. So if you take an eclipse or harmony down in different parts, and se what you get, its not a sony 55 for 4000 dkr.
Her is why people not see what they buy, before they judge B&O. They make great TV and the best combination of TV and sound together. You get what you pay..Its easy like that. But if you dont want all the extra and only a black tv screen your welcome to buy other product, but no need to judge B&O and say it cost 15-20 times more. From sony top model to 25 000 and eclipse to 75.000 its 3 times the price, not 15-20. so please make your research better. =)