If I were the B&O CEO

63 replies
BE
Offline
beosince
Bronze
Posted December 17, 2017 at 19:30 GMT
#2098827

Some of my thoughts on the direction of Bang & Olufsen:

What do our customers value/what sets apart Bang and Olufsen from other brands?

- One system that simply works (I have tried other video+audio ecosystems and was astonished how bad they were)

- One remote (very important!)

- Timeless design 

- Great audio (nothing that sets them apart really, except for the high end, sorry Geoff)

- Longevity of the product

- Premium feel to the products (just hold the remote for a few seconds and you understand)

- The special something (might be the magic movement, or the alignment of the CD's in the Beosound 9000

 

What is not as important to our customers:

- Price (sorry, but this is the case)

- Always the latest and greatest (but not more than 2 year old technology)

- Easy setup

 

My thoughts for the future:

- I think the partnership with LG is great! Having a partner that is able to produce great panels and take some of the hardware development only makes sense

- Focus on developing the ecosystem: WISA is great, don't change the UI/operating system for every new product!!!, create great software for the televisions, including apps, and don't focus on developing totally overpriced hardware (just overpriced is fine, paying for the design, quality, and development)

- Build a cheap Beosystem: Combines everything we want from B&O (an ecosystem), with the ability to easily upgrade the display panel attached (maybe ability to attach other panels to motorized stands) and build a great centre speaker

 

Feel free to add your thoughts!

E(
Offline
ed7 (archived2)
Bronze
Posted December 17, 2017 at 20:05 GMT
#2098828

Made in Denmark  will be good start!

BE
Offline
Beoet
Bronze
Posted December 17, 2017 at 20:44 GMT
#2098829

Totally agree; one remote, design/piece of art etc, PLUSS:  Possibility to add on to existing B&O equipment! It is OK that old customers have to buy new boxes (Beolink converter NL/ML etc) as long as they can integrate the old B&O systems (e.g. BS9000...) with the new, using One remote!

S(
Offline
StUrrock (archived2)
Bronze
Posted December 17, 2017 at 20:48 GMT
#2098830

If I were the B&O CEO....

 

 

I would outsource everything and allow the product to be sold everywhere.

 

 

Longevity, WHO needs it, all those spares to keep in stock. New products every few months, obsolescence = new sales.

 

 

Make specialist independent stores redundant. They are such a pain in the ***.

 

 

Forget the past just live on the name.

 

 

.... no need to apply, looks like my dream is already happening.

S(
Offline
Severian (archived2)
Bronze
Posted December 17, 2017 at 20:58 GMT
#2098831

StUrrock wrote:

If I were the B&O CEO....

 

 

I would outsource everything and allow the product to be sold everywhere.

 

 

Longevity, WHO needs it, all those spares to keep in stock. New products every few months, obsolescence = new sales.

 

 

Make specialist independent stores redundant. They are such a pain in the ***.

 

 

Forget the past just live on the name.

 

 

.... no need to apply, looks like my dream is already happening.

I was just going to say, you sure you're not the CEO now?

AN
Offline
andy_js
Bronze
Posted December 17, 2017 at 23:04 GMT
#2098832
I think if I were the CEO I’d be considering seppuku for

1. Releasing 4K TVs without HDR (in 2016).

2. Not updating android to newer versions.

If new hardware is required to support HDR then they should have introduced MK2 sets. Why the don’t act to quickly correct their mistakes is beyond me.
M(
Offline
Mikipedia (archived2)
Bronze
Posted December 17, 2017 at 23:25 GMT
#2098833
First you need to care about more than just making money. And secondly if you do, make a budget for the care you’re willing to give. Both seem to be missing atm and my frustration has never been this high after spending an extrodinary amount of money.

But the good news has 3 parts,

-it’s my fault

-it’s my isp’s fault

-they’re working on it, just stick with stuff intermittendly not working, because we should’ve fixed it before launch, sorry, we’re working on it we promise!
M(
Offline
Mikipedia (archived2)
Bronze
Posted December 18, 2017 at 01:25 GMT
#2098834
Sorry, tiny rant over.

Anywho, if i was the CEO i’d first get the “pride” back into the company instead of being just “another” company
EL
Offline
elephant
BronzeFounder
Posted December 18, 2017 at 07:32 GMT
#2098835
ed7 wrote:

Made in Denmark will be good start!

I take it you mean the CEO 😎 not the kit 😁

I never had a problem with parts coming from around the world and being assembled in the EU not necessarily DK.

When we were on the 2012 tour one product was being assembled in DE with drivers from IT !
EL
Offline
elephant
BronzeFounder
Posted December 18, 2017 at 07:35 GMT
#2098836
@StUrrock

You old cynic 😜

You had me hooked for a moment 😳
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