Have B&O gone mad with their prices?

128 replies
...
The comparison to cars is not a good one in my book. Besides four wheels and a steering-wheel a Ferrari hardly compares to my car at all, both looks and performance, its in another league all together. As for other luxury products, say bags from i.e. LV, they don't get outdated, they will last you a lifetime if taken care of. A B&O television might be outdated next spring.. sadly

There is no doubt in my mind that B&O has out-priced themselves. It is obvious that they do no longer reach that critical mass that they need to be in the market at the moment. The lack of volume makes them to vulnerable to changing demand, and just look at what happens.

I'm dying to go out and buy a new B&O setup where a BV7-40 would be the central hub for a stb and appleTv, but come on, with that price it might never happen. I know a lot of well off people that just does not go into B&O stores anymore because of the general perception that the prices are just not to live with. Having said that i know people that bought too, but apparently they are to few.

IMO prices of the Beolabs are correct except from the beolab 2 sub

 Landline phones are acceptable but the beocom 6000 is just getting old 

The beosounds are priced right :-) but then again the 3200 is getting old again and the Beosound 4 and their stands just don't look the part.

And for the televisions: a BV4-50 at 11000 euros, BV7-40 at 8000 BV 7-32 at 6000 BV6 and bv8 the same price could boost sales.  

And please please pleassseee keep up with the evolutions in technology. B&O does not have state-of-the-art but a HDMI socket on every beovision could do a world of good. 

 

Hmmm, well, i could buy:

  • a 4.000,00 € Loewe Individual 40"
  • DVD / BluRay player (about 800,00 €)
  • a 2.000,00 € ROTEL surround sound processor
  • a 3.000,00 € pair of B&W speaker (700 series)

about 10.000,00 € for a top but wired/unintegrated/unupgrdable system.

Or...:

  • BV7-40":
    • 40" Full HD screen
    • DVD (BluRay)
    • Surround Sound preocessor
    • 750 W stereo sound
    • Upgradable
    • Efficient Seriferical Unit Controller 
    • MasterLink
    • Cinema Control
    • Universal Remote (Beo5)
    • Hand made
    • Magic
    • ...

12.000,00 €... Expensive?? 😕

The question is: do we really need all this things in our TV setup??

A bv 7-40 will need an stand or wall bracket adding another 600-1500 euros 

Masterlink is outdated: your bluray dvd player will only serve the bv7-40

Upgradable? Maybe once but since you allready have the Blu-ray player.

Beo 5 has many problems (and yes I do own a BEO5) 

Magic? Maybe when you tell people the price of it ;-) 

 

 A bv 7-40 will need an stand or wall bracket adding another 600-1500 euros 

And, what's the problem??

Masterlink is outdated: your bluray dvd player will only serve the bv7-40

We don't know it yet...

Upgradable? Maybe once but since you allready have the Blu-ray player

Not only the BluRay player, infact I think this is not the most important upgrade. All BVs offer the possibility of upgrade its modules, like DVB, Sound processor, players, masterlink, PUC, etc. The software can be ubdated too.

Beo 5 has many problems (and yes I do own a BEO5) 

Bad luck 🙁 

Magic? Maybe when you tell people the price of it ;-) 

Well, if you don't find magic in B&O products, maybe you're not made for B&O 😎 Fortunately, there are many alternatives for B&O (without magic 😎 )

 

I suppose the company's maybe just happy moving from selling to doctors/lawyers/businessmen to selling to the small buy super-rich group.  A shame for us, but if they turn a profit then fair enough, that's business for you.  Of course, that profit isn't happening which makes you question the strategy.

 

I recently purchased a BV7-40, I could have gone for any number of good but much cheaper TVs but I can tell you I do not regret for one minute buying the B&O - the picture is great, the sound is great, and it looks great. It is everything I expected and more. I could have assembled something equivalent from various manufacturers products, but what a mess that would have looked. Yes it was a lot of money but I for one am glad I spent it. Funnily enough I did not feel that there was much choice in the marketplace when I decided exactly what I was looking for in a package.

In terms of B&O struggling with their TV offerings my theory as to what may also be happening in the marketplace is that a lot of people are trading up to flat screens from their CRTs and that there is little discernment in doing so, as they all tend to look the same in the shop yet give the purchaser a feeling of being cutting edge regardless of the price. Once the pace of change slows I think we will see more brand differentiation which will undoubtedly help B&O (if they can keep going). I suspect they may need some "diffusion" products in the short to medium term. I think they need another TV below the BV7 that has some excitement about it, unlike the slightly dull BV8 which is too basic to woo the top end of the volume consumer market.

The problem that b&o has is matching the value with the price tag of a beovision! Please do read my first reply ;-)

Secondly my Beo 5 does not work properly: bad luck ??? When something isn't what it should be, they should fix it.

I personally own many LV bags: the quality is always perfect and the service in the shop excellent (free cleaning of the leather, quick repairs,...). Let's be honest not many dealers offer a good service.

And finally: I own a BV8 a BCenter2 BL8000 BEO 5 BEO 4 LC 2 Beocom2 beocom 6000,...  why would i buy these products if they did not have a Magic touch? So next time stick to the subject BV4 and BV7 being overpriced :-) 

 

 

 

...
or
BeoWorld Gold Membership card
Join BeoWorld

Register to access the forums, reference material, and exclusive member benefits — including our monthly prize draw.

Become a Member

December 2026 Prize Draw

Gold Members Only

As a Gold member you're automatically entered into our exclusive prize draw — your chance to win iconic Bang & Olufsen products. A unique benefit of BeoWorld Gold membership, every draw brings a new opportunity to win something special.