There is no doubt in my mind that B&O has out-priced themselves. It is obvious that they do no longer reach that critical mass that they need to be in the market at the moment. The lack of volume makes them to vulnerable to changing demand, and just look at what happens.
I'm dying to go out and buy a new B&O setup where a BV7-40 would be the central hub for a stb and appleTv, but come on, with that price it might never happen. I know a lot of well off people that just does not go into B&O stores anymore because of the general perception that the prices are just not to live with. Having said that i know people that bought too, but apparently they are to few.