I certainly don't think it's lost its Mojo... but yes, it has certainly changed. Not in a bad way, it's just different.
6-8 years ago B&O we're flying in terms of sales. Things were great, everyone had money, everyone was looking to buy themselves some new B&O - so the Forums bristled with enthusiasm and positivity from people fairly new to the brand. This also piques interest in the classic products and created a buzz about the brand in general.
Then we get the 'wilderness years' of late, which create a negative atmosphere - and we followed with our own little dark period of disillusionment with the brand, everyone selling it and buying Samsung etc and vowing never to return.
Now, there's a spark of interest in the new and upcoming products as they are generally well priced, high quality and technically getting up to the forefront again. This is creating a stir - and people are asking about them, which in turn has given a bit of a 'tecchie' edge to the forums, which some can construe as boring if they prefer entertainment as opposed to hard facts.
Yes, some of the 'characters' did work in dealerships, were passionate about the brand and could talk all day about it. However, when that person has been dumped on the street after the store went bust they were left with a sour taste in their mouths. Why visit a forum about something you used to love but left you high and dry when you've got a new career or job hunting to get stuck into?
As for the Prize Draw... I used to get "the prizes are too good" - then in the next breath "the prizes aren't good enough". That's an aside though - I'll always spend as much as I can on Prizes, interest or not. That's all part of paying for a Gold Membership. I think the interest has waned purely because it's been going for some time. Camelot, the people who run the National Lottery in the UK found sales and interest in the Lottery declining so rapidly they had to re-think the prize payout structure. The accompanying TV show is now barely watched and viewing figures are shockingly low.
New things spark interest, then fade. Unless you can radically change a format, you're a bit stuffed. I'm open to suggestions though!! Please - I'd love to hear any thoughts, views etc on how to improve.
Personally, I feel we're in a transition on the Forums once more. We're on the edge of an upturn of fortune for the company - and when that happens we'll have more new dealers, an influx of people looking to get into the brand - and this mixed with our current batch of genuinely lovely members will give a new energy to the place.
Lee