Harman buying Bang & Olufsen Automotive audio business
That's bizarre as I thought that was the side of the B&O business that was doing well??? I'm really happy that it's gone to a excellent home. Harmon really know what they are doing and their portfolio is exceptional.
A much needed cash injection, ongoing royalty income and concentration going forwards on core AV business.
OR.....
Tidying up/simplifying the business ahead of a sale.
Why sell off the part that makes money?!
This is what I was thinking Bayerische. Maybe they are going to do a Steve Jobs, like when he returned to Apple and axed everything and started from scratch all over again. A SONOS style smartphone comparable system is so needed. B&O sticking to Deezer is crazy - what about the new relaunched Tidal, the new Apple BEATS service about to launch, Google etc etc so many different kinds of customer platforms for each customer on the smartphone platform.
In
Is this good news or the beginning of the end of B&O?
I wish it was good news, but perhaps this part of the business (growing & profitable) is the only part of interest...
A lot of cash.
Probably a good continued inflow of royalties.
Hopefully B&O now can focus really hard on doing awesome things in the AV business.
Location: Sweden
My B&O Icons:
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