Last week I sold my last Masterlink product a Beovision 9. The end of my B&O addiction !?!
As teenager I dreamed of a Beocenter 2500. I tried to convince my father to buy one, but he told me, that he never will buy a toy to listen to good music …
But I loved the design and years later with my first paycheck I bought a Beosound 3000 after finishing University. The start of my addiction. Followed by a BeoLink PC2 giving access to my first mp3 collection on an Apple Mac. My first B&O TV was a Beovision MX8000. Later a Beocenter 2 banished my Beosound 3000 into the bedroom. All integrated with Masterlink. At that time I was a regular visitor at my B&O shop with all these new exiting products and I did one to two B&O purchases every year (Beolab, Beocom, Beolink, Beotime, Beomedia, etc.). Main driver was the clear and strait design, intuitive operation and the integration of all products via Masterlink / Powerlink and the one remote concept. For me at this time B&O offered the cutting edge of easy to use integrated music and TV technology available on the market.
When I build my own house, I installed Masterlink cable to every room (today used as LAN cable). My second last B&O investment was the Beovision 9.
When my children got older and wanted to listen to their own music (analog Masterlink could only distribute one channel at a time) I looked for digital solutions and found Sonos. Instead of buying new B&O products I started to buy new Sonos and Apple products every year. My visits to B&O shop went less and new B&O products did not manage to draw my attention. Slowly exchanging my B&O equipment by Sonos products as new leading multiroom audio system and Apple products as core multiroom video connection. Everything controlled by iPhones / iPads instead of Beolink.
At one of my rare visits to my old B&O shop the dealer convinced me to buy a Beosound Moment as an exiting alternative to Sonos and backwards compatibility with my existing B&O products. That was a horrible experience, the final step to get rid of my addiction. I never bought a worse product before in my life. First I was put off by “B&O will fix it soon”, then my B&O store closed, finally B&O discontinued it. I liked the idea and design of the Moment and the possibility to connect it to my existing Beolabs / Beovision, but the software and the operating concept (MoodWheel / Beolink Converter etc.) were crap and never worked flawless. But even worse is the iOS Bang&Olufsen App (App Store: 1,9 stars). I cannot believe that a professional design company can release such a confusing App. It was not as buggy as the Moment, but it is far away from an intuitive user concept and not enjoyable to use at all (just count the clicks / scrolls necessary to get something to work / change ...). I do not understand why B&O is not able to look at competitors apps like Sonos Controller (App Store: 4,6 stars) to learn from.
Long story short, I am cured from B&O. It is really sad to see how the company loses customers by wrong software strategy(s) and overstrained software developers.