I was thinking this morning about why I'm less excited about B&O in recent times. Some of the products are still great (can't knock my BeoSound 8 and, although I'm less enthused than some owners, the BV11) and the stores haven't changed.
What has changed is the lack of a decent catalogue/magalogue. Hell, I'd even pay for a copy of they have figured that the cost of production can't be warranted. Quite a few companies charge for their catalogue, so why couldn't B&O? Indeed, B&O could charge the dealer a nominal amount, to cover costs, and the dealer could choose to pass this on to the customer (or not).
Why do I miss the magalogue? As you could refer to the stories, the product positioning and the aspirational devices, in your own time. You could read it whenever you felt you needed some inspiration, leave it on the coffee table to inspire other people and it was an ideal "offline" tool to bring new people to the brand.
It confuses me why B&O would pull the plug on this. It hasn't been updated since 2011, from what I remember? Indeed, my dealer still gives out the old 2011 magalogue, even though many of the products have long since been discontinued! Talk about giving out a bad impression.
So, come on B&O, create a new inspirational magalogue, charge a dealer 50p for buying it in bulk and let them charge us £2 to buy it. We would, others would. It's a no-brainer.
