I think the need to trade up is all down to what you want to watch, both on TV and in terms of external video sources. Standard def still looks like wizardry on the Avant and rather unspectacular on my BV8 & BV4, but when it comes to HD (which is now the vast majority of what I watch) both new televisions outpace the Avant by a mile. I have Apple TV, Blu-Ray, and HD cable television and between them I watch enough HD material that the Avant can't keep pace, however there are plenty of people who haven't updated from standard DVD, haven't bought an Apple TV, and don't watch much HDTV that would undoubtedly be well served with an Avant for a few more years.