Announced in 2016 /forum/general-discussion-and-questions/beoplay-announces-collaboration-with-ford#post-2069073

B&O branded Harman sound.

What Hifi were pretty convinced by the system in the Ford Fiesta https://www.whathifi.com/features/bo-play-sound-system-ford-fiesta-review

" a no brainer" to go for it 

Simonbeo wrote:

What Hifi were pretty convinced by the system in the Ford Fiesta https://www.whathifi.com/features/bo-play-sound-system-ford-fiesta-review

" a no brainer" to go for it 

I have no doubt it will be better than stock if it's a optional extra, my gripe is that it isn't B&O.

If you read the report it says "We spend some time with both the Fiesta’s standard set-up and the B&O Play Sound system and we have to say we were impressed with both"

as I said when it was launched I work for Ford and had the opportunity to talk to a Harman engineer at an internal presentation and there were representatives from Beoplay there too. He explained how the auto systems are hyper real to go with the environment so it's probably better the system is developed by people used to the different requirements. For example the stereo separation is exaggerated.

Simonbeo wrote:

If you read the report it says "We spend some time with both the Fiesta’s standard set-up and the B&O Play Sound system and we have to say we were impressed with both"

as I said when it was launched I work for Ford and had the opportunity to talk to a Harman engineer at an internal presentation and there were representatives from Beoplay there too. He explained how the auto systems are hyper real to go with the environment so it's probably better the system is developed by people used to the different requirements. For example the stereo separation is exaggerated.

All good stuff - If someone can tell me what B&O's involvement was beyond supplying the artwork for the logo I'd be most interested to hear about it.

I spoke with a Designer and he was from B&O.

Simonbeo wrote:

I spoke with a Designer and he was from B&O.

I'd imagine there were B&O marketing people there too, their presence doesn't mean that B&O were in any way involved in the engineering of the audio system.