Any link? Is the article online?

bsantini wrote:

Even our own Lee is interviewed, along with Beocentral's Tim Jarman and the new CEO Tue Mantoni.

 

 

They said B&O became complacent. Now, they're getting back on track.

 

 

Pick up an issue and let's discuss.

 

 

Barry

Hi Barry,

I think I can share the article, but before buying it via my iPad, could you please tell me if it's the US version w/ red cover (with a godzi-like eye) and "reverse evolution" written?

yes, that's the one.

Not sure why they wanted my opinions.. I know nothing! 😂

Haven't seen it yet - but the guy who wrote it was incredibly thorough and professional.  Hopefully I haven't been mis-quoted.. 😮

Looking forward to the link or the story.

Lee

🙂

Ok!

For your pleasure (and mine too, of course) I just bought the October '11 issue of Wired magazine (iPad version).

Here are the captures of the B&O interview, Enjoy!

(Captures from Wired Magazine Issue Oct '11 / Condé Nast)

Cheers, 

I take exception to the comment "There's an "impress the neighbors" quality to these products."

WTF? Not Mercedes, BMW or Audi, nooooooooo. Or any number of other "luxury" goods.

Part of the underlying promise/premise in all luxury goods is the message "I can afford it, and perhaps you can't"

I think the writer misses to main point that is right in front of his eyes... Consumers dont "understand" B&O, so they inwardly conclude they're not worthy, and try to trivialize their lack of understanding of the B&O ownership experience by pigeon-holing it as uber expensive/not worth it/all show and no go.

And the showrooms design, atmosphere and salesforce-aloofnesss only serve to reenforce these unfortunate misconceptions.

I think B&O would do well to stop designing their USA stores from Denmark, and hire a with-it and sensitive marketing/design/sales firm based here to do it.

Are you open to such an alternate idea, Mr. Mantoni?

Repsectfully,

Barry

B&O owner since 1975

bsantini wrote:

I take exception to the comment "There's an "impress the neighbors" quality to these products."

WTF? Not Mercedes, BMW or Audi, nooooooooo. Or any number of other "luxury" goods.

Part of the underlying promise/premise in all luxury goods is the message "I can afford it, and perhaps you can't"

I think the writer misses to main point that is right in front of his eyes... Consumers dont "understand" B&O, so they inwardly conclude they're not worthy, and try to trivialize their lack of understanding of the B&O ownership experience by pigeon-holing it as uber expensive/not worth it/all show and no go.

And the showrooms design, atmosphere and salesforce-aloofnesss only serve to reenforce these unfortunate misconceptions.

I think B&O would do well to stop designing their USA stores from Denmark, and hire a with-it and sensitive marketing/design/sales firm based here to do it.

Are you open to such an alternate idea, Mr. Mantoni?

Repsectfully,

Barry

B&O owner since 1975

Hi

I do believe that B&O has to increase the value proposition. I have been following B&O for a while and there was a point in time where their products were not not only beautiful to behold but also of the highest performance. Somewhere performance has taken the back seat. I would not call the Beolab 8000 or Beolab 6000 high performance products. For their price their only redeeming quality is their utter beauty .. Sound-wise these are not most people would call great sounding... The performance is minimal IMHO ( I own 8000 and 6000). Performance returned however with the Beo 5 speaker and the 9 follwoed suit as a matter of fact the new slew of Beolabspeakers are pretty good sounding witht he top oif the line (arguably) audiophile caliber.

If you take Mercedes or any luxury brand which has a stated purpose , for example a car or an Audio system, must perform and better than the others or at least match their perfromance and add something to it. I believe that right now even the B&O remotes are surpassed by things from the lowly Logitech where just a button brings an activity to the consumer so why would they buy the $400 from B&O? I think that B&O is answering the new peoducts are high performance and of course worthy of the B&O design ...

The future will be better ... Once B&O understand that they have to bring more than beauty to the stage ...

Lesly 

I think I was most interested in the part about the 50 speaker Audi Q7! Wonderful read and great article.

Its greatest attribute was the way it made me want more B&O!! No going back 😂